How to pick shares: tools and concepts that may inspire new stock market investors, Part 1

There are several key points you need to consider as you take the first steps on your investment journey.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

So you have finally decided to invest in shares. Yes? Well, you are taking a big and important step.

With the initial decision to become a stock investor, possibly also comes anxiety as you may not be sure about how to choose the best companies appropriate for a long-term portfolio.

Becoming a good investor takes time, effort, persistence, and experience. There is no single right way to do it, but here are several fundamental concepts and analytical tools that may help interested readers make better-informed decisions when trying to separate winner shares from losers. This article will be followed several others so that I can offer a detailed discussion.

What is your risk tolerance?

In investing, risk and return go together; where there is a potential return, there is also a potential loss.

For example, since the end of the financial crisis of 2008, most technology shares have been darlings among investors with almost no limit to how much some of these stocks can appreciate. However, late 2018 as well as the month of May have also shown investors how far and how fast they can fall. 

Therefore, before putting your hard-earned cash into any investment, you’d benefit from understanding the investment risk and return spectrum and how your risk tolerance can affect your investment decisions.

Then it will be easier to stay calm when markets become volatile as in recent weeks so you do not allow other investors’ (now always rational) mood swings to affect your financial destiny. One thing you do not want to become is an emotional investor.

Shares are not just ticker symbols

Too often investors forget that a stock represents the ownership of a company. A share is simply a divided-up unit of the value of a company.

Ideally you should only buy stocks of businesses because you’d like to ‘share’ in the success of the company.

Warren Buffett, one of the most successful investors of all time, often reminds investors to “only buy something that you’d be perfectly happy to hold if the market shut down for 10 years“.

By investing in companies, shareholders help increase the overall wealth of an economy as businesses in turn are expected to invest in projects that create long-term growth and prosperity for the economy.

As the share price of a company increases, the value of the firm increases, as well as shareholders’ wealth. Thus for individuals, investing in stocks can be a very attractive option for long-term goals like retirement. The higher returns that accumulate over time are simply too good to pass up.

Is there ever a perfect time to invest?

You may be one of those investors who worry about which day they should make the initial purchase of a stock they have identified. Instead, I’d rather encourage you to think of time in years. In other words, how long do you plan to keep your investment in the market?

Interestingly, Warren Buffett’s quote above also highlights the importance of having a long-term approach to investing. The secret to consistent and successful performance is a disciplined investment process, no matter how the market behaves on a day-to-day basis.

And take heart, dear Fools: whichever day you first invest in a given stock, time is on your side. Over the long haul, the compounding returns of a well-chosen investment add up nicely.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Bronze bull and bear figurines
Investing Articles

This crazy growth stock is up 97% inside 2 months in my ISA!

Hims & Hers Health (NYSE:HIMS) is both an exciting and incredibly volatile growth stock. What on earth has sent it…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How to target a million-pound SIPP by investing in UK shares

Harvey Jones shows how investors could target a SIPP worth a life-changing seven-figure sum, by investing in FTSE 100 dividend…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Buying £20k of BAE Systems shares could give me a £360 income this year!

Looking for the best dividend stocks out there? Royston Wild explains why BAE Systems shares are worth considering.

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Trying to make a million from FTSE 100 shares? Here’s where to start today

FTSE 100 investor Andrew Mackie highlights how the best UK shares are often those that use weak markets to quietly…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How the UK State Pension measures up against other countries — and why it’s not enough

Mark Hartley weighs the UK State Pension against other nations, revealing why it’s important for Britons to explore additional options.

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

A stock market crash this summer? Here’s how it could help

With emotion running high, the stock market is in a funny mood right now. And it can make investing choices…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

Investors are pouring cash into Scottish Mortgage Investment Trust. Is it all about SpaceX?

Is this the perfect time to join the revived space race, by grabbing a chunk of the UK's most popular…

Read more »

The words "what's your plan for retirement" written on chalkboard on pavement somewhere in London
Investing Articles

Here’s 1 way to pick buy-and-forget stocks for a lifetime SIPP

Volatile stock markets have shaken the confidence of SIPP and ISA investors in 2026. We need a low-stress way to…

Read more »