Sainsbury’s share price is rising. Is it time to buy?

J Sainsbury plc (LON: SBRY) has reported rising profits and a generous dividend increase for shareholders.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The J Sainsbury (LSE: SBRY) share price has fallen by 25% over the last year, leaving it well behind listed rivals Tesco and Morrisons.

One reason for this is the failed attempt to merge with Asda, which caused the shares to slide. Figures published today reveal that there was probably only one winner from this unsuccessful deal — the supermarket’s army of bankers and advisers, who collected fees of £46m for their work.

However, it’s now time for the company and its shareholders to move on. Happily, Sainsbury’s has published a fairly upbeat set of full-year results today, revealing stable trading and a 7.8% rise in underlying profits. Loyal shareholders have also been rewarded with a 7.8% dividend increase.

The shares are up by nearly 4% at the time of writing. Is it time to start buying?

What’s missing from these numbers?

Sainsbury’s underlying pre-tax profit rose by 7.8% to £635m last year. But a total of £396m of adjustments meant that the supermarket’s reported pre-tax profit fell by 42% to £239m.

Most companies provide these two versions of profits in their accounts. Adjusted profits can exclude some items, while reported profits must include all costs and gains in order to meet accounting standards.

Adjusted profits can be useful. They make it easier to see how a company’s underlying business is performing, excluding one-off changes. But I tend to get worried when I see such a large gap between adjusted and reported profits. Is the company masking a poor performance with heavy adjustments?

I’d take a more cautious view

I’m not suggesting anything is wrong with Sainsbury’s accounts, but I would prefer to see a more cautious view of underlying profitability.

Some expenses, such as the Asda deal fees and Argos integration are obviously one-offs and are now complete.

Others seem to repeat regularly. For example, the “transition” of Sainsbury’s Bank has been recorded as an exceptional cost of between £38m and £70m in each of the last four years. A similar expense is expected again in 2019/20. In my view, this should be seen as an ongoing cost.

I’d use this test instead

The acid test of a business is how much spare cash it generates. So rather than spending too much time analysing Sainsbury’s profits, I’ve taken a look at the firm’s cash generation.

My calculations suggest that the business generated free cash flow — surplus cash — of £547m last year, up from £454m in the previous year. This spare cash covered the dividend comfortably and allowed the company to reduce net debt by £222m as well.

Overall, I’m impressed by this strong cash performance.

Challenges ahead

Boss Mike Coupe still faces some big challenges. Staff and overheads costs rose by 22% to £1,733m last year, while the group’s operating profit margin fell from 1.8% to just 1.1%. That’s much lower than both Tesco (3.4%) and Morrison (2.1%).

My view: Sainsbury’s will need to continue investing in its stores and online operations to defend its market share. Net debt is still quite high in my view, and the group’s falling profit margins are a concern.

Although the 4.7% dividend yield is tempting, I’d prefer to invest my cash in Tesco or Morrisons. Both these rival firms are more profitable and growing faster.

Roland Head owns shares of Tesco. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

As the stock market goes crazy, here’s a FTSE 250 share I’m thinking about buying

The stock market has officially gone haywire, with the FTSE 100 entering correction territory today. Here's what I've got my…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Load up on cheap shares now – or wait to see whether they get even cheaper?

As the market fluctuates, some shares may suddenly look cheap. How an investor acts in such moments can affect their…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade opportunity to target a second income?

Looking to make a large second income from UK dividend shares? Now might be the opportunity you've been waiting for,…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »