Here’s why I’d buy the JD Sports share price right now

Harvey Jones says the winning streak at JD Sports Fashion plc (LON: JD) looks set to continue.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Sports Direct is rarely out of the news thanks to controversial boss Mike Ashley, but don’t let that overshadow the success of arch-rival JD Sports Fashion (LSE: JD). The stock was up almost 4% today to touch a record high 560p after publishing a blistering 49.2% rise in revenues to £4.7bn, beating analyst expectations.

Sporty!

The sports, fashion and outdoor retailer posted a 26.8% rise EBITDA earnings before exceptional items to £488.4m, while headline profit before tax and exceptional items jumped 15.5% to £355m. Total like-for-like sales grew more than 6%, despite challenges in the group’s core UK retail market.

The £5.2bn group’s share price is now up 53% over the past 12 months, and 565% over five years. Who said the high street was dead on its feet?

Brand power

Executive chairman Peter Cowgill hailed excellent progress” with headline profit up by more than £250m over the last four years, a compound rise of more than 37% a year. He said the dynamic multibrand multichannel proposition of the core JD fascia” should continue to exceed consumer expectations and prosper in an increasing number of international markets.

The FTSE 100 group’s recent £396m acquisition of Finish Line in the US has significantly extended its global reach with the trial of the JD fascia delivering encouraging early results, he added. This gives it a major opportunity in what’s the world’s largest sports fashion market.

Growth hero

JD Sports is preparing to finalise another acquisition, of UK-based Footasylum, and investors are sharing in the success, with the final dividend up 5.1% to 1.44p. That makes the total dividend for the year 1.71p, up 4.9%. Few would buy the stock for its yield, though, currently a meagre 0.4%. This is all about the growth, but that has been spectacular.

However, it’s also worth noting that the dividend is covered a massive 15.9 times earnings, so there’s plenty of scope for further progression here.

More to come

There are signs that earnings per share may now start to ease off, after growing 58%, 55% and 32% in the three years to 2018. Growth slowed to 12.9% this year, with analysts predicting 10% and 11% for the next couple of years. That’s still pretty good, though.

Rupert Hargreaves saw today’s success coming, naming JD Sports one of his 3 top growth stocks for April. He also notes that shares in the company have historically commanded a P/E of around 18, which makes today’s forecast of 16.2 look decent value. It may be an above average valuation for a retailer these days but there’s a good reason for that.

Warehouse worry 

JD Sports is battling with all the usual high street woes, including rising salaries and falling footfall. I should also pass on broker AJ Bell’s warnings that the group faces a major infrastructure issue as it must invest heavily in warehouse capacity to keep up with demand.

Today, JD Sports warned that enlarging its primary Kingsway warehouse has caused some “disruption and inefficiency to our operations with increased downtime from the existing automation equipment,” so everything isn’t plain sailing.

However, JD Sports is still on the front foot in contrast to Sports Direct, which has suffered a share price slump.


Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Black woman looking concerned while in front of her laptop
Investing Articles

Prediction: in 12 months the Diageo share price and dividend could turn £10,000 into…

Harvey Jones examines whether the Diageo share price is primed to stage a major recovery under its new CEO, and…

Read more »

Stack of one pound coins falling over
Investing Articles

Should I buy Vodafone shares while they’re still under £1?

The Vodafone share price has risen almost to the one pound mark. Is our Foolish author getting in on the…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Up 33% in a year! This fast‑recovering FTSE dividend share might not be a bargain forever

Harvey Jones says this FTSE 100 dividend share is starting to recover after a bumpy few years. While it isn't…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

3i Group shares plunge 15% on today’s results – is this the ultimate FTSE 100 buying opportunity?

It always stings when a key portfolio holding slumps, and Harvey Jones is hurting today as 3i Group shares plunge.…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

The Burberry share price is surging following a return to profit. Is the turnaround on?

After a positive set of results lift the Burberry share price, Andrew Mackie thinks the turnaround plan is starting to…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Prediction: in 12 months Babcock, BAE Systems shares and Rolls-Royce could turn £10,000 into…

Harvey Jones looks at how the BAE Systems share price is likely to perform over the next year, and whether…

Read more »

Hand flipping wooden cubes for change wording" Panic" to " Calm".
Investing Articles

3 Warren Buffett tips to get ready for a stock market crash

The talk of a stock market crash grows and grows. Here are some wise words from Warren Buffett on how…

Read more »

Two gay men are walking through a Victorian shopping arcade
Investing Articles

Burberry’s sales return to growth. But what next for its share price?

The Burberry share price jumps after the release of the fashion group’s interim results. James Beard takes a closer look…

Read more »