We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

The Ocado share price: can it keep rising?

Ocado Group plc (LON: OCDO) has nearly doubled in value this year. But can it keep going?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I think it is fair to say that over the past 24 months, online retailer and technology group Ocado (LSE: OCDO) has proven all of its doubters wrong.

After doing nothing for many years, at the end of 2017, the stock suddenly started to move higher, and it hasn’t stopped since. A stream of technology deals and agreements with major retailers have sent shares in the business surging higher, and any investors who bought at the beginning of April 2017 are now sitting on gains of nearly 460%. 

A similar investment in the FTSE 100 has returned less than 5% excluding dividends.

The big question is, after this staggering performance can the Ocado share price keep rising or is it time to take profits from this market-beating performance?

Reach for the stars

It is pretty easy to see why shares in Ocado have taken off over the past 24 months. After years of refining its operations and struggling to achieve any sort of growth, since the beginning of 2017, there has been a rush of retailers wanting to get a piece of the company’s technology.

Management has signed deal after deal with companies all over the world that now have the rights to use Ocado’s technology when developing their own customer fulfilment centres.

The latest of these deals is a partnership between Ocado and Australian retail giant Coles. The latter has brought Ocado in to help it develop robotic distribution centres in Sydney and Melbourne. The wording of the deal suggests this could be just the start of a much larger and expansive collaboration between the two companies.

Where’s the money? 

However, while these deals might imply that Ocado is well on its way to becoming a global retail behemoth, at this point, it is difficult to assess the group’s long-term potential. 

Most of the deals Ocado has unveiled have not provided shareholders with detailed financials, which doesn’t seem to have held the shares back, but unless we get some concrete figures soon, investors might start to lose confidence in business. Indeed, based on current numbers, it is difficult to justify the current share price. Analysts are not expecting the group to report a profit for the next two years, even though revenues are projected to increase by around 30% to £2.1bn.

After the stock’s recent performance, Ocado has a market capitalisation of £9.6bn, which seems to me to be extremely expensive considering this company is not profitable. 

Too expensive 

A valuation of nearly £10bn seems outrageous no matter how you look at it. Investors are being asked to pay a very high premium for no profits today, but the promise of earnings in future. I don’t think this is a risk worth taking personally. As the company is not yet profitable, it is impossible to place a value on the shares, and with this being the case, I am sceptical that the stock can continue rising. 

So, overall, I think it might be worth taking some profits after the recent rally and for investors who are looking to buy in, I reckon it might be worth waiting for a better entry point.

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 invested in Rolls-Royce shares on 17 April is now worth…

While a winner in recent years, Rolls-Royce shares have endured a tough time since 17 April. Is this an opportunity…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Up 30% in April but still at a 10-year low! Is this the best stock to buy in May?

Harvey Jones is looking for the best stock to buy over the month ahead. For a moment, he thought he'd…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

3 REITs to consider as buy-to-let gets tougher in 2026!

Looking to invest in property? Royston Wild explains why holding REITs could be a better option than buy-to-let -- and…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

Lost money on Diageo shares? Consider buying this £2.19 FTSE stock to try and make it up

Diageo shares have been an awful investment. But Edward Sheldon has an idea for those looking to make up their…

Read more »

Young Asian man drinking coffee at home and looking at his phone
Investing Articles

How much is needed in an ISA to target a £2,764 monthly passive income?

Dr James Fox is clear: investors need to focus on building wealth through undervalued growth opportunities before taking a passive…

Read more »

Google office headquarters
Investing Articles

Alphabet could rise to $427 say analysts, but is Microsoft the better Mag 7 stock to consider buying for an ISA?

Alphabet stock has all the momentum at the moment, but could Microsoft offer more potential in the long run given…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

At 27 years old, will a cash ISA or Stocks and Shares ISA help build wealth faster?

Muhammad Cheema looks at the prospects of investing in a cash ISA versus a stocks and shares ISA for someone…

Read more »

A mature adult sitting by a fireplace in a living room at home. She is wearing a yellow cardigan and spectacles.
Investing Articles

How these 2 dividend shares could help an ISA investor target a £1,639 income in 2026

Harvey Jones picks out two FTSE 100 dividend shares with stunning yields, and examines whether their shareholder payouts are sustainable.

Read more »