Got £1k for a Stocks and Shares ISA? I’d buy the Sainsbury’s share price today

I think J Sainsbury plc (LON: SBRY) could deliver improving performance and may be worth buying within a Stocks and Shares ISA.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With the deadline for investing in a Stocks and Shares ISA fast approaching, there continues to be a number of FTSE 100 shares that could offer long-term appeal.

Although Sainsbury’s (LSE: SBRY) has experienced a turbulent period of late, the stock could offer good value for money over the long run. Alongside another company which released a positive trading update on Wednesday, it could be worth buying at the present time.

Improving prospects

The stock in question is trade exhibitions and conferences specialist ITE Group (LSE: ITE). Its trading update for the first six months of the financial year showed its performance was in line with management expectations. Revenue increased 42% to £107m, with the impact of acquired events and strong organic growth helping to lift the company’s top-line performance.

Although the company faces headwinds, such as Brexit and macro-economic issues in Turkey, it’s expected to post a rise in earnings of 13% in the current year. This puts it on a price-to-earnings growth (PEG) ratio of 1.4, which suggests it could offer good value for money.

With ITE Group continuing to implement its strategy, which includes investment in areas such as enterprise resource planning, it appears to have a bright future. Since it has a dividend yield of 3.5% which is covered 2.2 times by profit, it may also offer improving income investing prospects over the long run.

Uncertain outlook

With Asda having recently overtaken Sainsbury’s to become the UK’s second-largest supermarket, news flow for the business has been weak of late. Of course, there are concerns among some investors that the planned merger between the two is causing Sainsbury’s to become distracted. Whether this is the case or not, the deal appears to be unlikely to complete after concerns were raised by the competition watchdog regarding possible price increases for consumers.

As such, Sainsbury’s shares have been under pressure. They now trade 25% lower than they did just six months ago and have failed to take part in the wider FTSE 100’s rally since the start of the calendar year.

In the near term, the stock could experience further volatility. However, with earnings growth of 4% expected in the current year, it seems to offer good value for money. Sainsbury’s trades on a price-to-earnings (P/E) ratio of just 11, which indicates it may offer a wide margin of safety. Meanwhile, a dividend yield of 4.7% that’s covered 1.9 times by profit indicates there may be income investing potential on offer.

Although UK retail shares may not be a popular area of investment at the present time, the total returns on offer could be impressive at a time when consumers are experiencing real-terms wage growth. As such, now could be a good time to buy the stock for the long term.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

How big does an ISA need to be to aim for a £1,500 monthly second income?

Harvey Jones shows how building a balanced portfolio of FTSE 100 dividend stocks can produce a high-and-rising second income in…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

£20,000 invested in BP shares 1 year ago is now worth…

BP shares have rocketed in the past 12 months, yet analysts think the real growth story is only just beginning,…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

A 6.8% forecast yield! 1 often-overlooked FTSE 100 income stock to buy today?

This income stock offers a high forecast yield and strengthening momentum, yet many investors overlook it — creating a rare…

Read more »

GSK scientist holding lab syringe
Investing Articles

GSK’s share price is under £22, but with a ‘fair value’ much higher, is it time for me to buy more right now? 

GSK’s share price rose over the last year, but a huge gap remains between its price and fair value —…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how investors can aim for £11,363 a year in passive income from £20,000 in this overlooked FTSE media gem

I think this media stock is commonly overlooked by investors looking for high passive income, but it shouldn’t be, given…

Read more »

Tesla car at super charger station
Investing Articles

Why is Tesla stock down 30% since late 2025?

Tesla stock has been a bit of a car crash in 2026. Edward Sheldon looks at what’s going on, and…

Read more »

UK supporters with flag
Investing Articles

Is Wise now the UK stock market’s top growth share?

Wise rose around 4% in the UK stock market yesterday, bringing its four-year gain to 135%. Why are investors warming…

Read more »

Warhammer World gathering
Investing Articles

£20,000 invested in this FTSE 100 stock 10 years ago is now worth this astonishing amount…

This FTSE 100 stock's delivered an amazing return over the past 10 years. James Beard considers whether it’s worth holding…

Read more »