We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

Is this stock a bargain or a falling knife to avoid after a 10% slump?

Do you have what it takes to profit from short-term falls in share prices? Read on.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Do you have a least favourite stock market segment? For me, it has to be airlines and travel companies, closely followed by oil explorers, though I confess to some affinity with the latter.

The big problem with airlines is they have pretty much no control over the factors that determine their business — costs, competitiveness and other outside influences. The failure of Iceland’s Wow Air adds to the list of recent collapses.

When you book a flight to go on holiday, what do you look for? For me, it’s cost. And only if there are options with very similar prices will I consider other things like comfort, duration, transit facilities, etc.

I mean, despite being rated as the worst airline for the sixth consecutive year by Which?, Ryanair still gets most of its planes mostly full. Because it’s cheap.

737 Max grounding

Shares in TUI Travel (LSE: TUI) took a 10% hit Friday morning when it told us it now expects to see €200m (£173m) knocked off its profits this year after the grounding of Boeing’s 737 Max fleet. Instead of the previously “broadly flat” earnings outlook, the company is now expected to record a 17% EBITA fall.

The planes have been stopped from flying after their fancy stall-prevention system has been implicated in crashes of Lion Air and Ethiopian Airlines flights, and TUI’s estimated costs are based on a return to service no later than mid-July. If that doesn’t happen, EBITA could fall by as much as 26%.

This morning’s share price dip accelerated the fall that’s been going on for the past year, with TUI shares now down 35% since their May 2018 peak.

5-year slump

Even big favourite easyJet (LSE: EZJ) has been suffering since the oil price has been rising and Brexit fears are reining in holidaymakers’ spending.

Again, we’ve seen a share price fall since last summer. But even looking back over the past five years, we still see a fall of 40%. That’s ameliorated somewhat by easyJet’s dividend, which has been yielding around 5%, but it’s still a weak overall performance.

Even the lacklustre FTSE 100 as a whole has gained 8% over five years, and total dividend yields for the index are expected to edge up to 4.9% this year.

And easyJet is one of the best. Even after an expected drop, of two percentage points, the company’s load factor for the quarter to 31 December still came in at 89.7%, with an increase in capacity leading to a 15% rise in passenger numbers.

Good companies, but…

That shows how close to the edge the industry is operating. Percentage load factors in the mid-90s are pretty much expected these days, which leaves almost no room for the fluctuations that simply will happen for reasons outside of airlines’ control.

I see TUI and easyJet both as well-managed companies with decent levels of customer satisfaction. But when the best in the business are suffering and there’s nothing they can do about it, I see that as a sign of a sector to avoid.

I think you can make money investing in airlines if you can buy in the dips and take profit when the price is high, but I severely lack the needed timing skills.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Asian woman with head in hands at her desk
Investing Articles

Lost money on Diageo shares? Consider buying this £2.19 FTSE stock to try and make it up

Diageo shares have been an awful investment. But Edward Sheldon has an idea for those looking to make up their…

Read more »

Young Asian man drinking coffee at home and looking at his phone
Investing Articles

How much is needed in an ISA to target a £2,764 monthly passive income?

Dr James Fox is clear: investors need to focus on building wealth through undervalued growth opportunities before taking a passive…

Read more »

Google office headquarters
Investing Articles

Alphabet could rise to $427 say analysts, but is Microsoft the better Mag 7 stock to consider buying for an ISA?

Alphabet stock has all the momentum at the moment, but could Microsoft offer more potential in the long run given…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

At 27 years old, will a cash ISA or Stocks and Shares ISA help build wealth faster?

Muhammad Cheema looks at the prospects of investing in a cash ISA versus a stocks and shares ISA for someone…

Read more »

A mature adult sitting by a fireplace in a living room at home. She is wearing a yellow cardigan and spectacles.
Investing Articles

How these 2 dividend shares could help an ISA investor target a £1,639 income in 2026

Harvey Jones picks out two FTSE 100 dividend shares with stunning yields, and examines whether their shareholder payouts are sustainable.

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

Here’s 1 action Warren Buffett repeatedly warned investors against

Mark Hartley takes inspiration from one of the world’s greatest investors, Warren Buffett, and applies it to one compelling UK…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

£10,000 invested in Marks & Spencer shares 1 year ago is now worth…

Dr James Fox takes a closer look at the performance of Marks & Spencer shares. The stock is among his…

Read more »

Entrepreneur on the phone.
Investing Articles

£5,000 bought 214 Greggs shares in 2021. How many would an investor get now?

Discover why this writer believes the sell-off in Greggs shares could be overdone, and why long-term investors might want to…

Read more »