My FTSE 100 investing strategy for 2019

Roland Head updates his FTSE 100 (INDEXFTSE:UKX) strategy and highlights some of his top picks.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Just over one year ago, the FTSE 100 was hitting fresh highs of more than 7,700. The blue-chip share index was trading at a pricey 22 times earnings, with a poorly-covered dividend yield of 3.8%.

What a difference a year makes. The FTSE is now hovering around 6,900, but a big boost in earnings from a handful of large companies such as Royal Dutch Shell has helped to transform the index’s valuation.

As I write, the FTSE 100 trades on a price/earnings ratio of 11.5. The dividend yield of 4.5% is covered a comfortable 1.9 times by the collective earnings of the companies in the index.

If you’re invested in a FTSE 100 index tracker, this valuation suggests to me that now could be a good time to top up. However, for investors who are willing to buy individual stocks, I think better opportunities are available within the FTSE 100.

How did I do in 2018?

In my FTSE 100 strategy piece last year, I noted that defensive stocks like Unilever, Reckitt Benckiser, Diageo and British American Tobacco looked expensive. I was (mostly) right. BAT shares fell by 49% last year, while Reckitt ended the year down by 11%.

Unilever and Diageo managed small gains, but on average the share prices of these four firms fell by about 14% in 2018.

My results were more mixed when it came to selecting potential winners. Among the stocks I singled out from my own portfolio, Centrica beat the market but still ended the year lower. Asia-focused bank Standard Chartered performed much worse, falling by nearly 25%.

Although some of my shares fell sharply last year, my dividend income continued to grow. This helped me to stay calm and avoid panic selling when the market started falling in the autumn.

Stocks I’m avoiding

The carnage we’re seeing in the retail sector shows no sign of coming to an end. So at this time I’m still avoiding commercial property companies such as British Land and Landsec, which own a lot of retail property. I expect to find value here at some point, but I don’t think there’s any rush to buy just yet.

New FTSE 100 member Ocado continues to look overpriced to me, despite a raft of new contracts for its automated warehouses. I’m also avoiding J Sainsbury, which looks much weaker to me than rivals Tesco and Wm Morrison Supermarkets.

What I’m buying

My aim is to continue focusing on value and quality. I’m looking for above-average dividend yields that are supported by strong cash flow and a modest valuation.

In my view, last year’s sell-off has created some attractive buying opportunities. I remain keen on insurance stocks and recently bought more Aviva and Direct Line Insurance Group. I’ve also added more Imperial Brands and moved into telecoms with BT.

Among the companies on my shortlist for the final slot in my portfolio are engineering conglomerate Smiths and packaging group Mondi. I also believe there’s good value on offer at ITV and advertising giant WPP.

Of course, all of this is only my personal opinion. But whatever you choose, I wish you a safe and prosperous 2019.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head owns shares of Aviva, BT GROUP PLC ORD 5P, Centrica, Direct Line Insurance, Imperial Brands, and Standard Chartered. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended British Land Co, DS Smith, Imperial Brands, ITV, Landsec, Standard Chartered, and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mixed-race female couple enjoying themselves on a walk
Investing Articles

£7,000 in savings? Here’s what I’d do to turn that into a £1,160 monthly passive income

With some careful consideration, it's possible to make an excellent passive income for life with UK shares. This is how…

Read more »

Investing Articles

If I’d invested £1k in Amazon stock when it went public, here’s what I’d have today

Amazon stock has been one of the biggest winners over the last couple of decades. Muhammad Cheema takes a look…

Read more »

Investing Articles

If I’d put £5,000 in Nvidia stock 5 years ago, here’s what I’d have now

Nvidia stock has been a great success story in the past few years. This Fool breaks down how much he'd…

Read more »

Young black woman walking in Central London for shopping
Investing Articles

Could investing in a Shein IPO make my ISA shine?

With chatter that London might yet see a Shein IPO, our writer shares his view on some possible pros and…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

The FTSE 100 reached record highs in April! Here’s what investors should consider buying in May

The FTSE 100 continues to impress in 2024 as last month it reached new highs. Here are two stocks investors…

Read more »

Investing Articles

Despite hitting a 52-week high, Coca-Cola HBC stock still looks great value

Our writer reckons one flying UK share that has been participating in the recent FTSE 100 bull run remains a…

Read more »

Investing Articles

Is this the best stock to invest in right now?

Roland Head explains why he likes this FTSE 250 business so much and wonders if it could be the best…

Read more »

Cheerful young businesspeople with laptop working in office
Investing Articles

With impressive 7% dividend yields, I’d seriously consider these 2 popular British shares to buy in May

Picking the right dividend shares to buy can result in spectacular returns. This Fool is weighing the prospects of these…

Read more »