Why I’d buy FTSE 100-member ITV’s share price in these weak stock markets

ITV plc (LON: ITV) could offer stronger performance than the FTSE 100 (INDEXFTSE: UKX).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

While the FTSE 100 could post further falls after declining by over 10% since May, weak stock markets can provide buying opportunities. Certainly, there is scope for a continued drop in the ITV (LSE: ITV) share price, for example. But with the company appearing to have a sound strategy and a strong position within its market, it could offer impressive reward prospects in the long run, in my opinion.

Clearly, it’s not the only stock to have experienced a fall in market value in recent months. Could another stock which reported positive results on Friday eventually deliver a successful turnaround?

Growth prospects

The stock in question is Parkmead (LSE: PMG), which is an energy group that is focused on the UK and Netherlands. It released results for the year to 30 June 2018, with revenue increasing by 70% versus the previous year. Its gross profit increased by 242% to £4.1m, while it remains well-capitalised due to a cash position of £23.8m and no debt. The company has benefited from enhancing its gas production in the Netherlands, with the combination of its various divisions providing the wider group with increasing balance.

During the period, Parkmead completed seven acquisitions. It has also made progress with its Greater Perth Area project, with an increase in its stake providing it with a rise in oil and gas reserves of 67%. Increased production at its Diever West gas field helped to boost its cash flow, while it continues to seek further acquisitions.

As such, the company appears to be performing relatively well. Although it remains relatively risky and lacks the size and scale of some of its rivals, its long-term growth potential could be improving.

Recovery potential

Having declined by 18% since early July, the ITV share price seems to offer a relatively wide margin of safety. The stock trades on a price-to-earnings (P/E) ratio of around 9.5, which suggests that it could offer good value for money. Furthermore, a dividend yield in excess of 5%, which is covered over 1.9 times by profit, suggests that there could be improving income returns ahead for the business.

Of course, parts of ITV’s business are underperforming at the present time. A weak UK economy is contributing to a general slowdown in demand for advertising, although the company’s online advertising has continued to deliver high growth rates. In the near term, it seems unlikely that the performance of the wider sector will drastically improve, given the prospects for the UK economy. But as a cyclical stock, this is perhaps to be expected at certain times over the long run.

As such, now could be the right time to buy ITV. It may deliver further paper losses in the near term as it faces difficult operating conditions. But from a long-term investment perspective, buying cyclical shares during tough economic periods could prove to be a logical strategy.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »

Businesswoman calculating finances in an office
Investing Articles

Waiting for a stock market crash? This FTSE 100 superstar just fell 19% in a day

A stock market crash can be a great time to buy shares. But one of the FTSE 100’s leading lights…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

Rolls-Royce shares down 19%. Why is this major broker still as bullish as ever?

Our writer looks into the long-term investment case for Rolls-Royce shares after a 19% dip, and finds at least one…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

9% yield! But a cut’s coming for 1 of the UK’s most reliable dividend stocks

While other housebuilding stocks have had big dividend cuts in recent years, Taylor Wimpey's been incredibly resilient. But that's set…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Stock market crash? 1 Nasdaq share I’m keeping an eye on

With the stock market taking the elevator down recently, out writer has his eye on a company hoping to compete…

Read more »