Why I’d invest £1,000 in this potential millionaire-maker stock

Why I think this new-to-the-market firm looks attractive.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Historically, some of the best investing ideas have come from new issues on the London stock market. When firms first arrive with a new listing after their initial public offering they are often well-capitalised and in the middle of a brisk expansion phase with fired-up, entrepreneurial management teams keen to make their mark in the public arena.

Letting the dust settle

However, in his books, outperforming US-based trader Mark Minervini cautions against participating in initial public offerings. Instead, he prefers to let a new issue settle down on the markets so that initial frenzy of share buying and selling is behind a stock before he thinks about buying. I think that approach makes sense because sometimes the pricing of a new share issue overvalues the underlying business. In such cases, the shares can plunge from day one on the market as the valuation finds a more realistic level, such as we saw recently with Aston Martin Lagonda Global Holdings. In other cases, investor speculation can drive share prices too high, too fast, only for the new stock to crash back down to earth again in short order.

Minervini likes to see the forces of supply and demand for the new shares play out before he buys, so he looks for what he describes as a primary base on the new share-price chart. In other words, a period of consolidation where the share price moves sideways more than anything else. The ‘primary’ part of the description just means it’s the first occurrence of such consolidation on the new chart.

I think that’s a great idea because a primary base gives us plenty of time for the market to digest the fundamentals of the underlying business and to assign a realistic valuation. The speculative element inherent in the price will likely be under control by that point, so it is potentially a good time to dig into researching the investment opportunity. One such opportunity exists today in Codemasters Group Holdings (LSE: CDM), which arrived on the stock market in June. It’s now almost six months later, and I think it’s a good time to tune into the company to see what kind of opportunity the shares offer investors.

Significant growth opportunities

The firm is a UK-based video game developer and publisher specialising in what it describes as “high-quality” racing games. City analysts that have started covering the firm expect a surge into profitability for the current year to March 2019 with earnings growth around 13% the year after that. Revenue, meanwhile, is shooting the lights out with the compound annual growth rate running close to 43%. I reckon it takes strong revenue growth to generate sustainable advances in earnings, so I think the prospects for the share price look good.

In today’s interim results report, chief executive Frank Sagnier said he thinks that the quality of the firm’s AAA rated” games and the loyal and “passionate” fan bases of the company’s long-established franchises are generating “growing and increasingly predictable” revenue streams. He reckons a shift towards digital distribution, the evolution of games as a service model and the development of streaming platforms are proving “significant opportunities” for Codemasters.

I think the firm’s growth proposition looks attractive and I’d invest £1,000 into the firm’s shares right now with a view to holding for the long term.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

I asked ChatGPT to settle the ISA v SIPP debate once and for all. It said…

Instead of working out whether an ISA or SIPP is the better tax wrapper, Harvey Jones called the robots in.…

Read more »

Middle-aged white male courier delivering boxes to young black lady
Investing Articles

Amazon shares: overpriced or a possible bargain?

Christopher Ruane thinks Amazon shares look pricier than he normally likes -- but also reckons they could be a potential…

Read more »

Female Tesco employee holding produce crate
Investing Articles

In a jittery market, could Tesco shares be a defensive choice?

Could Tesco shares be a safe haven in nervous markets, given that consumers always need to eat? Our writer is…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

How much might £10,000 in Rolls-Royce shares soon be worth? Let’s ask the experts

Do Rolls-Royce shares look like a good buy after recent price falls? City analysts still appear bullish, but global events…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Take a deep breath! £10,000 invested in Greggs shares a year ago is now worth…

Someone who bought Greggs shares a year ago is nursing a paper loss. Our writer digs into the reasons why…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Whatever happened to the stock market crash?

The stock market refuses to crash, despite the Iran war. But Harvey Jones says lots of FTSE 100 shares have…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

BP’s share price will keep surging in 2026, according to this broker

BP’s share price is in a strong upward trend right now. And one City brokerage firm seems to believe that…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

These 4 red flags mean I’m avoiding easyJet shares like the plague!

easyJet shares have slumped by around a quarter during the past month. Does this represent a dip-buying opportunity? Royston Wild…

Read more »