Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Should you keep buying The Works IPO after share price climbs 10%?

Roland Head reviews the latest figures from recent IPO Works co uk plc (LON:WRKS).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I want to start by looking at a company that only floated on the London market in July. Value retailer Works co uk (LSE: WRKS), also known as The Works, sells a wide mix of arts, crafts, books, toys and stationery supplies. The firm operates from 479 high street stores, as well as online.

Works’ share price is up by 12% at the time of writing today, after an upbeat trading update reversed some of October’s losses. Do I think this the right time to invest in this potential growth story?

Inside ownership

One attraction is that The Works is chaired by Dean Hoyle, who founded the Card Factory chain of shops. Mr Hoyle grew Card Factory from a market stall to a company with annual profits of £50m in just 12 years.

Mr Hoyle sold some of his shares in The Works in the company’s IPO, but still has a 14.2% shareholding I estimate to be worth about £12m. This should mean his interests are well aligned with those of smaller shareholders.

Several of the firm’s senior managers also have stakes of around 1%, giving them a significant interest in the business.

Are the shares a buy?

The firm’s accounts suggest that this business isn’t quite as profitable as Card Factory. Sales of £192m in 2017/18 generated an operating profit of just £6.2m. That’s equivalent to an operating margin of just 3.2%, well below the greetings card retailer’s figure of 18%.

The Works is also operating with a significant amount of debt. Net debt was £24m at the end of April. That’s twice the group’s adjusted earnings before interest, tax, depreciation and amortisation (EBITDA).

In addition to this, the company is committed to future lease payments of £135m on its store estate.

Analysts expect the firm to report adjusted earnings of 9.1p per share this year, rising by 30% to 11.8p per share in 2019/20. These forecasts put the stock on a price/earnings ratio of 16 for the current year, falling to a P/E of 12.3 next year.

Dividend payments are also expected, with a forecast yield of 2.5% this year and 3.2% next year.

The Works expects to open 50 new stores in 2018/19, and a similar number the following year. If this expansion can be achieved without any loss of profitability, then I think the shares could be a decent buy at current levels.

My concern is that the firm’s slim margins and big store estate leave it vulnerable to rising costs and the high street slowdown. For these reasons, I won’t be investing at this time.

One creative company I do own

Some of The Works’ customers are probably also customers of Harry Potter publisher Bloomsbury Publishing (LSE: BMY).

The schoolboy wizard isn’t Bloomsbury’s only success. The firm also sells academic books and non-fiction ‘coffee table’ titles, for example. Sales have risen from £109m to £161m since 2014, while profits have risen from £7.7m to £9.1m over the same period.

The group’s profit margins are slightly lower than they were, but cash generation remains strong and the group reported a net cash balance of £17m at the end of August.

Since peaking at more than 250p in June, Bloomsbury’s share price has fallen by more than 20% to about 195p. This puts the stock on forecast P/E ratio of 13.4, with a dividend yield of 4.1%

I hold the shares myself and would consider buying more at this level.

Roland Head owns shares of Bloomsbury Publishing. The Motley Fool UK owns shares of Card Factory. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price do it again in 2026?

Can the Rolls-Royce share price do it again? The FTSE 100 company has been a star performer in recent years…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Should I add this dynamic FTSE 250 newcomer to my Stocks and Shares ISA?

At first sight, a UK bank that’s joining the FTSE 250 isn’t anything to get excited by. But beneath the…

Read more »

Investing Articles

£10,000 invested in BT shares 3 months ago is now worth

BT shares have been volatile lately and Harvey Jones is wondering whether now is a good time to buy the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

After a 66% fall, this under-the-radar growth stock looks like brilliant value to me

Undervalued growth stocks can be outstanding investments. And Stephen Wright thinks he has one in a company analysts seem to…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Don’t ‘save’ for retirement! Invest in dirt cheap UK shares to aim for a better lifestyle

Investing in high-quality and undervalued UK shares could deliver far better results when building wealth for retirement. Here's how.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1 growth and 1 income stock to kickstart a passive income stream

Diversification is key to achieving sustainable passive income. Mark Hartley details two broadly different stocks for beginners.

Read more »