Why I’d shun the Royal Mail share price and pile into this FTSE 250 share instead

I reckon this vibrant success story will knock the spots off lacklustre Royal Mail Group plc (LON: RMG)

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When Royal Mail Group (LSE: RMG) first arrived on the stock market at the end of 2013, I was unenthusiastic about the shares. To me, the firm’s declining letter post service and its parcel delivery operations seemed unattractive as a business. The letter service saddled the firm with obligations to deliver countrywide and the parcels service operated in an over-supplied and cutthroat competitive environment.

Yet after the Initial Public Offering (IPO), the shares shot up and I was left scratching my head and agreeing with Thomson Reuters which issued the headline ‘Royal Mail’s soaring shares defy logic’. That article went on to say” The newly privatised British postal service is an unlikely candidate for irrational exuberance. The nearly 500-year-old outfit has turned itself round but growth prospects are at best pedestrian.” 

Disappointing performance

Needless to say, I agreed with the journalist who wrote the article and still hold a similar view about the firm’s ongoing prospects. You only have to look at the share-price chart since 2013 to see how disappointing a long-term approach to holding the stock has been for investors so far, and the firm’s record on earnings is grim – annual earnings have fallen as often as they have risen each year.

The outlook for earnings is lacklustre, so I’m sticking to my policy of avoiding the shares even though the dividend yield runs at a tempting-looking 5% or so. Instead, I think recruitment company Hays (LSE: HAS) has much better prospects and today’s full-year results are encouraging. Net fees came in 12% higher than last year, cash generated from operations rose 12% and earnings per share shot up 18%. The directors underlined their confidence in the outlook by pushing up the core full-year dividend 18% and by authorising a special dividend 18% higher than last year’s.

Robust demand

With economies around the world in pretty good shape, the demand for recruitment services is robust judging by the firm’s growth figures. Operating profit moved 15% higher “driven by strong growth in our International businesses.” Most geographies posted double-digit net fee gains in the mid-to-high teens, and chief executive Alistair Cox said in the report, we are well-positioned to capitalise on the growth opportunities identified in our 2022 plan.”

The firm’s geographic reach seems wide and well diversified. During the year, 35% of operating profit from continuing operations came from Germany, 29% from Australia & New Zealand, 19% from the UK & Ireland, and 17% from the rest of the world. So, any economic wobbles we might be seeing because of the Brexit process here in Britain are being offset by brisk trading elsewhere.

There’s a clear agenda for growth and during the year, the firm’s investments included an 8% increase in the headcount of consultants. On top of that, three new offices opened in Germany and four in the rest of the world. I reckon there’s more to come for investors from this success story and the share is well worth your research time now.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Back above 10,000! Is the FTSE 100 index on track again?

The FTSE 100 index has been yo-yoing up and down with the latest news headlines around the oil crisis. Where…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Stock market correction: Is there still time to buy UK shares cheap?

Long-term investors can do well to stay calm through stock market corrections, and even crashes, and pick up shares when…

Read more »

Warm summer evening outside waterfront pubs and restaurants at the popular seaside resort town of Weymouth, Dorset.
Investing Articles

2 FTSE 100 blue-chips to consider for a new £20k Stocks and Shares ISA

Ben McPoland highlights a pair of high-quality FTSE 100 stocks that have strong momentum on their side yet are trading…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

Are depressed Lloyds shares just too tempting to miss now?

Lloyds shares are coming under renewed pressure as conflict in the Middle East threatens the fragile global economic recovery.

Read more »

Female student sitting at the steps and using laptop
Investing Articles

7 FTSE 100 shares that look cheap after the 2026 stock market correction

Falling stock markets often present bargain opportunities. Let's take a look at some of the cheapest FTSE 100 shares at…

Read more »

piggy bank, searching with binoculars
US Stock

Up 59% this year, this S&P 500 stock is smashing the index!

Jon Smith points out a stock from the S&P 500 that's flying right now as part of a transformation plan,…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Stock market correction: a rare second income opportunity?

Falling share prices are pushing dividend yields higher. That makes it a good time for investors looking for chances to…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Dividend Shares

I just discovered this REIT with a juicy 9% dividend yield

Jon Smith points out a REIT that just came on his radar due to the high yield, but comes with…

Read more »