Why I’d sell Purplebricks Group plc to buy this FTSE 100 growth stock

This company could offer better value for money than Purplebricks Group plc (LON: PURP).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With the FTSE 100 having made major gains in recent years, it is perhaps unsurprising for there to be a number of overvalued shares in the index. After all, investor sentiment has been optimistic and a bull market usually means that the valuations of some shares become difficult to justify.

One example of an overpriced company appears to be estate agency Purplebricks (LSE: PURP). While the business is making progress in executing its strategy and it could offer growth potential in the long run, the valuation multiple being applied to the stock seems to be excessive. As such, now could be a good time to sell it in favour of this FTSE 100 growth stock.

Stunning growth

Clearly, Purplebricks has a bright future. The market is expecting it to move from a loss in the current financial year to a profit next year. This has the potential to improve investor sentiment after what has been a relatively long road to profitability. A black bottom line could show uncertain investors that the company has a viable business model which is able to generate positive earnings as well as the impressive levels of market share and revenue which have been delivered in the past.

Valuation

However, the problem facing investors is that the stock price appears to now fully factor-in its future prospects. In other words, while Purplebricks may enjoy further business success, from an investment standpoint it seems to lack appeal.

For example, it trades on a forward price-to-earnings (P/E) ratio of 224. Even when its forecast rise in earnings for the 2020 financial year is factored-in, it still has a rating of around 28. This suggests that the market is expecting strong financial performance and even if it is delivered as expected, there seems to be limited upside potential on offer over the next couple of years.

Turnaround potential

In contrast, FTSE 100 company ITV (LSE: ITV) appears to offer a wide margin of safety. The business has experienced some difficulties due in part to the impact of Brexit. As a cyclical company, it has been hurt by the reduced confidence of businesses given the challenging prospects faced by the UK. Evidence of this can be seen in its earnings decline of 6% in the last financial year.

However, with a new management team and a refreshed strategy, ITV appears to have a bright future. Its strategy has been successful in recent years, with the company now having an increasingly diverse offering. And with the prospects for a Brexit deal seemingly improving, the UK’s economic performance could surprise on the upside over the coming years.

Since the stock trades on a P/E ratio of around 9, it seems to offer excellent value for money. Therefore, it may be worth selling highly-rated stocks such as Purplebricks in order to take advantage of potential bargains in the FTSE 100.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Down 19%, the red lights are flashing for Barclays shares!

Barclays shares have fallen almost a fifth in value as the Middle East war has intensified. Royston Wild argues that…

Read more »

Aviva logo on glass meeting room door
Investing Articles

After falling another 5%, are Aviva shares too cheap to ignore?

£10,000 invested in Aviva shares five years ago would have grown 50% by now. But what might the future hold,…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

Next impresses again, but could its shares be about to crash?

Next shares have leapt after the retailer raised its full-year profits guidance. But could the FTSE 100 retailer be running…

Read more »

Investing Articles

Time to buy, after Next shares are lifted by storming FY results?

Retail sector weakness is holding back Next shares, is it? Tell that to the fashion shoppers who've driven up full-year…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Growth Shares

Why the Barclays share price is currently its most undervalued in months

Jon Smith talks through why the Barclays share price has struggled in recent weeks, and flags up reasons why it…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

10.7% yield! Should investors snap up Taylor Wimpey shares before they go ex-dividend on 2 April?

Harvey Jones is stunned by the double-digit yield available from Taylor Wimpey shares. But the FTSE 250 stock comes with…

Read more »

White female supervisor working at an oil rig
Investing For Beginners

Are investors taking a massive gamble with the Shell share price?

Jon Smith mulls the current state of play in the oil market and explains why he thinks further gains for…

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

Stock market correction 2026: a rare chance to scoop up cheap UK shares?

The UK stock market's officially in a correction after a sharp drop in UK share prices, but our writer sees…

Read more »