Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

One 6% yielder I’d trade for Imperial Brands plc

Roland Head takes a look at a potential value trap and revisits the investment case for Imperial Brands plc (LON:IMB).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

One of the investing lessons I’ve learned over the years is that cyclical businesses usually take longer to hit rock bottom than you’d expect.

Pub groups are a good example of this. Shares of Greene King (LSE: GNK) have now fallen by 25% so far this year. They’re worth around 45% less than when they peaked at the end of 2015.

Is this stock finally cheap enough to buy? Perhaps. But today’s figures suggest to me that trading is likely to remain tough as we head into 2018.

Mixed figures

Adjusted pre-tax earnings fell by 8% to £127.9m during the 24 weeks to 15 October, while revenue fell by 1.2% to £1,031.4m. This may not seem like a big drop in sales, but it’s important to remember that to keep pace with inflation, sales should be rising by a few percent at least.

Group costs are expected to rise by £60m this year, but management expects “to deliver £40m-£45m of cost savings,” to offset some of these increases.

One concern for me is that Greene King is still in the process of integrating and optimising its pub brands, following the 2015 acquisition of Spirit Pubs. This process inevitably carries upfront costs and some risk, even if the end result is successful.

A turnaround opportunity

The Suffolk-based group’s net debt is now 4.2x times earnings before interest, tax, depreciation and amortisation (EBITDA), up from 4 times at the end of last year. Management expects this ratio to be “relatively stable”, but I’m concerned it could rise further.

The interim dividend has been left unchanged at 8.8p. Assuming the final dividend is also flat, the stock now offers a yield of 6.3%. Greene King says that this is “attractive and sustainable”, but I’d caution that if trading remains difficult next year, this payout could come under pressure.

The opinion coming out of the City after today’s results seems to be that analysts’ earnings forecasts are now likely to fall. So the stock’s forecast P/E of 8 may not be quite as cheap as it seems.

I expect Greene King to deliver a medium-term recovery. But I don’t think there’s any rush to buy just yet.

A Woodford pick I’d buy

If you’re happy to invest in sin stocks, then I believe tobacco giant Imperial Brands (LSE: IMB) could prove a more profitable alternative to Greene King.

The group’s share price dipped earlier this week after wholesaler Palmer & Harvey went into administration. P&H was one of the main distributors of tobacco products in the UK, and Imperial was forced to admit that this situation is likely to result in a one-off loss of £160m of operating profit.

However, the group has contingency plans in place for distribution and this loss looks small when measured against last year’s adjusted operating profit of £3,761m. The group’s overall valuation also looks modest when compared to key rivals.

Imperial stock currently trades on a forecast P/E of 11, with a prospective yield of 6.1%. In contrast, British American Tobacco trades on 17 times forecast earnings with a yield of 3.8%.

In my view, there’s no obvious reason for Imperial to trade at such a big discount. That’s a view shared by fund manager Neil Woodford, who bought more shares in October at what he described as an “appealing and unjustified share price”.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Road trip. Father and son travelling together by car
Growth Shares

The share price of my favourite FTSE 100 growth stock can’t stop falling. Time to buy?

Paul Summers loves the near-monopoly this FTSE 100 company enjoys. But he's also concerned its shares have tumbled over 20%…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Dividend Shares

Shock news: over 1 year, the FTSE 100 is beating the S&P 500!

For most of the last 15 years, the US S&P 500 index has thrashed the UK's FTSE 100. However, this…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Why are investors flooding into IAG shares this week?

In the last week, investors have been snapping up IAG shares like there's no tomorrow. What could have sparked the…

Read more »

Black woman using smartphone at home, watching stock charts.
US Stock

I asked ChatGPT for the juiciest growth share for 2026, and it said…

Jon Smith is rather unimpressed with the growth share that ChatGPT presents to him, and explains his reasons why in…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Dividend Shares

Here’s a stock lurking in the FTSE 100 with a 9% dividend yield forecast

Jon Smith highlights a FTSE 100 company that he thinks has been in the headlights for share price growth recently…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Could a 2026 stock market crash be on its way?

Will the stock market crash next year? Nobody knows for sure, including our writer. Here's what he's doing now to…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target a £5,555 monthly passive income?

Muhammad Cheema explains how an investor could target £5,555 in monthly passive income over time by making use of a…

Read more »

Little girl helping her Grandad plant tomatoes in a greenhouse in his garden.
Investing Articles

With single-digit P/E ratios, here are 3 of the FTSE 100’s cheapest-looking shares!

Only a few FTSE 100 shares are trading at single digit-multiples of earnings! And our Foolish author has highlighted what…

Read more »