Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why I’d buy easyJet plc over this beaten-up mid-cap

Budget airline easyJet plc (LON:EZY) looks a far better stock than this battered retailer.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

easyjet orange plane

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Back in June, shares in mid-cap upholstery retailer DFS (LSE: DFS) suffered their worst day since listing. Over 20% was wiped from the company’s valuation after it issued a profit warning, blaming a weakening trading environment. 

The stock may have recovered a little since then but it’s still nowhere near the 350p mark it achieved last November. Indeed, based on today’s final results (and the market’s reaction to them), I suspect the situation’s only going to get worse for the Doncaster-based business.

Challenging conditions

In the year to 29 July, DFS saw gross sales rise 1.1% to just under £991m. Thanks to “very challenging” market conditions in H2 and the weakness of Sterling, revenue climbed just 0.9% to £762.7m with pre-tax profit tumbling 22.3% to £50.1m. Worryingly, free cash flow also fell almost 25% to £57m, raising questions as to whether the special dividend of 9.5p paid earlier in the year (in addition to the total ordinary dividend of 11.2p) was entirely appropriate.

It wasn’t all doom and gloom. As well as the recent proposed acquisition of Sofology and a licencing partnership with Joules, the company reflected on progress made in expanding its UK store network with three new 10,000-15,000 sq ft stores opened over the reporting period. Trading in the Netherlands remained “in line with expectations” and the company opened its second store in Spain.  

Nevertheless, while I don’t doubt the belief of management that DFS has “excellent prospects for the long term,” I struggle to see why investors would want to stick around for a reversal in the company’s fortunes, even if — trading on 11 times earnings — its shares might look a bargain buy in terms of valuation. The big-ticket nature of the products the company sells and the fact that consumers are likely to refrain from splashing out if inflation continues to rise both lead me to believe that there are far better opportunities elsewhere on the market.

Speaking of which…

While hardly immune to the tightening of purse strings, I think easyJet (LSE: EZY) could be a far better purchase for investors who suspect that the prevailing political and economic uncertainty won’t be enough to stop people from wanting to travel abroad.

As well as it being far more more likely that people will take a flight than purchase a replacement sofa, recent fiascos surrounding industry peers Ryanair and Monarch should do the company no harm at all. True, the former will be soon forgotten both by the market and passengers (just like the IT system failure at British Airways had no lasting impact on IAG‘s shares) but the latter could be beneficial in terms of reducing competition and increasing capacity.

Even if the £5bn cap, Luton-based airline will be saying ‘bon voyage’ to its highly regarded CEO Carolyn McCall in a few months time and a forecast 23.5% drop in earnings per share is predicted for the current financial year, things look set to turn around in 2018/19.

At 16 times forecast 2017 earnings, easyJet isn’t the cheapest airline stock to buy, but a price-to-earnings growth (PEG) ratio of just 0.9 suggests investors would still be getting a good deal for their money. While dividends are expected to be 26% less this year than they were back in 2015, a 3.1% yield is still adequate compensation for any concerns arising from Brexit.

Paul Summers own shares in easyJet. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Forget high yields? Here’s the smart way to build passive income with dividend shares

Stephen Wright outlines how investors looking for passive income can put themselves in the fast lane with dividend shares.

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

15,446 Diageo shares gets me a £1,000 monthly second income. Should I?

Diageo has been a second-rate income stock for investors over the last few years. But the new CEO sees potential…

Read more »

Investing Articles

2 FTSE 100 stocks to target epic share price gains in 2026!

Looking for blue-chip shares to buy? Discover which two FTSE 100 stocks our writer Royston Wild thinks could explode in…

Read more »

A row of satellite radars at night
Investing Articles

If the stock market crashes in 2026, I’ll buy these 2 shares like there’s no tomorrow

These two shares have already fallen 25%+ in recent weeks. So why is this writer wating for a stock market…

Read more »

British Pennies on a Pound Note
Investing Articles

How much money does someone really need to start buying shares?

Could it really be possible to start buying shares with hundreds of pounds -- or even less? Christopher Ruane weighs…

Read more »

Two gay men are walking through a Victorian shopping arcade
Investing Articles

With Versace selling for £1bn, what does this tell us about the valuations of the FTSE 100’s ‘fashionable’ stocks?

Reflecting on the sale of Versace, James Beard reckons the valuations of the FTSE 100’s fashion stocks don’t reflect the…

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

Want to stuff your retirement portfolio with high-yield shares? 5 to consider that yield 5.6%+

Not everyone wants to have a lot of high-yield shares in their portfolio. For those who might, here's a handful…

Read more »

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

How much do you need in a SIPP to target a £3,658 monthly passive income?

Royston Wild discusses a 9.6%-yielding fund that holds global stocks -- one he thinks could help unlock an enormous income…

Read more »