Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why I’d buy and hold Reckitt Benckiser Group plc forever

The shares may be down but brand behemoth Reckitt Benckiser (LON:RB) is still a great long-term bet.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

While the suggestion that certain shares can be held ‘forever’ has a hyperbolic feel, there’s no doubt that there exist a number of UK businesses that investors should feel comfortable owning over the long term.

Thanks to its strong portfolio of brands and ability to generate consistent profits, £55bn cap consumer good company Reckitt Benckiser (LSE: RB) would be one of my top picks.  

“A better, stronger company”

Today’s interim results revealed broad-based growth” across the majority of Reckitt’s brands. The company booked a 14% rise in revenue to just over £5bn in the six months to the end of June, although like-for-like revenue fell by 1%. Pre-tax profit came in at £1.02bn — a 46% rise on the £697m generated over the same period in 2016.

The Slough-based firm reported making “significant progress” on transforming its portfolio, in line with CEO Rakesh Kapoor‘s desire for Reckitt to become “a more focused consumer health and hygiene business”. The acquisition of Mead Johnson Nutrition — completed last month and a full quarter earlier than expected — appears to be integrating well. Going the other way was the sale of Reckitt’s food business to US business McCormick, the proceeds of which will be used to pay down debt.

But it wasn’t all good news. While Reckitt expects a return to form over the remainder of 2017, the targeted 2% like-for-like growth in full-year net revenue was still labeled as “challenging” given “tough market conditions“. Despite stating that it was now a “better, stronger company“, the ongoing impact of recent operational issues (including the recent NotPetya cyber attack, collapse of sales in South Korea and problematic product launches), also continue to weigh on short term sentiment towards the business. The shares were down over 2% in early trading.

Right now, shares in Reckitt trade on 23 times forecast earnings for 2017. That may seem high but it’s pretty standard for companies of this type, such is the perceived security of their earnings. The business continues to generate stacks of cash and consistently high returns on the money it invests. While relatively low compared to the payouts offered by its FTSE 100 peers, Reckitt’s forecast 2.2% yield is also fully covered by profits and subject to regular hikes by its board (including today’s 14% increase to the interim payout).

Despite its current problems, Reckitt remains a quality operator and one I’d have no problem holding indefinitely.

Reassuringly expensive

Another company I’d feel content to tuck away is alcoholic drinks maker Diageo (LSE: DGE). Like its FTSE 100 peer, the £58bn cap boasts high operating margins, strong free cashflow and an enviable portfolio of brands (including Guinness, Captain Morgan and Baileys).

Like Reckitt, Diageo has also been on the acquisition trail of late, snapping up US super-premium tequila brand Casamigos for $1bn. With the latter delivering a compound annual growth rate of 54% over the last two years, it’s not surprising that Diageo wants a chance to introduce the multi-award winning label, part-owned by George Clooney, to an international audience. The acquisition is expected to complete in the second half of 2017 and begin contributing to profits in four years time. 

Like Reckitt, Diageo’s shares will never be ‘cheap’ in the traditional sense, trading as they do at 20 times forecast earnings for 2018. Nevertheless, for such a resilient company, I still think the shares are well worth snapping up.

Paul Summers has no position in any shares mentioned. The Motley Fool UK has recommended Diageo and Reckitt Benckiser. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Forget high yields? Here’s the smart way to build passive income with dividend shares

Stephen Wright outlines how investors looking for passive income can put themselves in the fast lane with dividend shares.

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

15,446 Diageo shares gets me a £1,000 monthly second income. Should I?

Diageo has been a second-rate income stock for investors over the last few years. But the new CEO sees potential…

Read more »

Investing Articles

2 FTSE 100 stocks to target epic share price gains in 2026!

Looking for blue-chip shares to buy? Discover which two FTSE 100 stocks our writer Royston Wild thinks could explode in…

Read more »

A row of satellite radars at night
Investing Articles

If the stock market crashes in 2026, I’ll buy these 2 shares like there’s no tomorrow

These two shares have already fallen 25%+ in recent weeks. So why is this writer wating for a stock market…

Read more »

British Pennies on a Pound Note
Investing Articles

How much money does someone really need to start buying shares?

Could it really be possible to start buying shares with hundreds of pounds -- or even less? Christopher Ruane weighs…

Read more »

Two gay men are walking through a Victorian shopping arcade
Investing Articles

With Versace selling for £1bn, what does this tell us about the valuations of the FTSE 100’s ‘fashionable’ stocks?

Reflecting on the sale of Versace, James Beard reckons the valuations of the FTSE 100’s fashion stocks don’t reflect the…

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

Want to stuff your retirement portfolio with high-yield shares? 5 to consider that yield 5.6%+

Not everyone wants to have a lot of high-yield shares in their portfolio. For those who might, here's a handful…

Read more »

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

How much do you need in a SIPP to target a £3,658 monthly passive income?

Royston Wild discusses a 9.6%-yielding fund that holds global stocks -- one he thinks could help unlock an enormous income…

Read more »