Is Unilever plc the FTSE 100’s best stock of all time?

Unilever plc (LON: ULVR) has climbed by 1,300% since 1988, massively beating the FTSE 100 (INDEXFTSE: UKX).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Unilever sign

Image: Unilever. Fair use.

Since 1988, the FTSE 100 has quadrupled in value, and that’s on top of providing dividend yields which currently average around 3% per year. 

But that’s nothing compared to Unilever (LSE: ULVR), up by 1,300% over the same period – and with dividends better than 3%.

There’s a 16% rise in earnings per share forecast for the current year, and first-half results released Thursday suggest the company is firmly on course. 

Underlying sales grew by 3%, with underlying earnings per share up 14%, leading chief executive Paul Polman to enthuse: “Our first half results show continued growth well ahead of our markets and a substantial step-up in profitability despite the persisting volatile global trading environment.”

Unilever’s change programme, labelled ‘Connected 4 Growth’ is apparently doing better than planned, and the company is now expecting “an improvement in underlying operating margin this year of at least 100 basis points and strong cash flow.

Overvalued?

I could be talking about a hot growth stock here, rather than a purveyor of such plodding brand necessities as Dove, Domestos, Knorr and Lipton, and a whole host of other well-known household names.

But that’s part of its strength. Financial crash? People will still need to wash. Housing collapse? Tea will still be taken. 

Earlier this year, Unilever rejected a bid from Kraft Heinz at 4,000p per share, and that was a good move – the shares currently trade at 4,365p. That gives us a forward P/E in excess of 20, which many think is overvalued. In fact, in the past I’ve thought so, too. But when I look back on my former self and how well Unilever has done, I think “plonker“.

In my view, Unilever is possibly the best all-round, long-term share in existence.

Another Unilever?

When I look at Diageo (LSE: DGE), I can’t help thinking that it is to booze what Unilever is to consumer goods. Diageo shares haven’t climbed quite as far as Unilever’s – just a relatively modest 1,100%! And recent dividend yields are slightly lower at just under 3%. But that’s another cracking performance.

With spirits brands including Smirnoff, Johnnie Walker, Gordon’s, Captain Morgan, Seagram’s and many more in its arsenal, Diageo was the world’s largest distiller until overtaken by China’s Kweichow Moutai earlier this year. It also owns many other alcoholic beverage brands, including Guinness and Baileys, and it owns 34% of LVMH’s Moët Hennessy.

What we’re looking at is very similar defensive safety to Unilever, in a product range that is very resilient against all sorts of economic and investment shocks, and with a similar global reach. In fact, North America accounts for 37% of total revenue, and it’s a growing market. 

Diageo also provides steady earnings growth and at 2,300p, its shares command a premium P/E rating of around 20. 

Not overvalued either

Again that looks high by usual metrics, but the falling pound is giving the firm a boost (with the majority of its revenue coming from overseas) and City analysts are predicting earnings per share gains of 18% this year and 8% next.

Once more I see a stock that should provide steady and safe returns for decades to come, with very little chance of losing out in its key products and key markets. And I see the premium rating on the shares as justified.

If you just bought these two shares, I reckon you’d probably do better than a lot of investing professionals.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes

More on Investing Articles

British union jack flag and Parliament house at city of Westminster in the background
Investing Articles

Is Raspberry Pi the next Nvidia stock?

The Raspberry Pi (LSE:RPI) share price exploded 46% higher in the FTSE 250 today. Might this be the start of…

Read more »

Senior woman potting plant in garden at home
Investing Articles

Thinking of stuffing a SIPP with high-yield shares? 3 things to consider

A SIPP filled with shares offering juicy dividends can seem tempting. Christopher Ruane explains some potential pros and cons of…

Read more »

ISA coins
Investing Articles

Does this weekend’s ISA deadline make now a good time to start buying shares?

With a key ISA deadline looming this weekend, does it make a difference whether someone starts buying shares now or…

Read more »

National Grid engineers at a substation
Investing Articles

If inflation soars, can the National Grid dividend keep up?

With the risk of higher inflation getting stronger, our writer weighs up whether the National Grid dividend might earn the…

Read more »

Lady taking a bottle of Hellmann's Real Mayonnaise from a supermarket shelf
Investing Articles

Could getting out of the food business help the Unilever share price?

Unilever and McCormick today announced a transformational corporate deal. Our writer weighs some of its attractions and risks.

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Why did Raspberry Pi shares just jump 35%?

Raspberry Pi shares have been in the doldrums in the past 12 months. But is that all changing, after a…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

How much second income could investors earn with 9% dividends from Legal & General shares?

Investors looking to build up a second income portfolio have a good few FTSE 100 shares with big dividends to…

Read more »

Rolls-Royce engineer working on an engine
Investing Articles

£5,000 invested in Rolls-Royce shares just 2 years ago is now worth…

Rolls-Royce shares have fallen some way back from a recent 52-week peak, as global events impact them and the firm…

Read more »