Are these stocks high street heroes or retail runts following today’s updates?

Royston Wild looks at two shopping plays updating the market on Thursday.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in Game Digital (LSE: GMD) were last unchanged in Thursday trade despite the release of more punishing trading numbers.

The video game emporium saw revenues slip 6.2% during the 52 weeks to July 25, to £866.6m, forcing pre-tax profit to collapse 84.1% to £25.8m.

Game Digital is struggling to cope with the steady decline in console sales, with the players of today turning increasingly to their smartphones for their gaming kicks. And those loyal to their PlayStations and Xboxes can cut out the middleman by downloading content straight to their plastic boxes.

So while Game Digital notes that “the global video games industry is set to surpass $100bn this year,” the company adds that “growth [will be] driven by the continued rise of digital content.” The Basingstoke-based business added that aggregate demand for physical software is expected to decline again this year too.

Consequently Game Digital said that it expects adjusted earnings in fiscal 2017 to match those of the previous year. But even this estimate may be ambitious, in my opinion, particularly should a possible deterioration in the UK economy hamper consumer appetite for expensive items like computer games.

City analysts share my cautious view, and expect Game Digital to endure a 30% earnings dip in the period to July 2017. A consequent P/E ratio of 13.9 times is hardly bad value on paper, but I believe this figure is still unjustifiably high given the challenges the retailer faces to get earnings bouncing higher again.

Paper powerhouse

Magazine and mint vendor WH Smith (LSE: SMWH) has fared better in Thursday trade, the stock last 4% higher after the release of bubbly full-year numbers.

The newsagent announced that although like-for-like revenues edged just 1% during the year to August 2016, they helped power group pre-tax profits 8% higher, to £131m.

WH Smith recorded a mixed performance across its divisions, with underlying takings at its travel outlets rising 4% and sales at its high street shops dipping 2%. Still, WH Smith’s ability to keep the bottom line rising is testament to the firm’s successful cost-efficiency programme — the retailer shed £6m worth of costs in the second half alone, £2m ahead of target.

And WH Smith looks set to keep driving sales higher through further store openings. Indeed, the company opened 50 new outlets during the last fiscal period, including 32 on foreign shores.

WH Smith has a great record of riding out market challenges to punch steady earnings growth, and the number crunchers don’t expect this trend to cease any time soon. Indeed, expansion of 5% is predicted for the year to August 2017.

While this may result in a P/E rating of 15.7 times — higher than the forward multiple of Game Digital — I believe WH Smith has plenty of levers to press to keep growth rolling higher.

Royston Wild has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Down 35% in 2 months! Should I buy NIO stock at $5?

NIO stock has plunged in recent weeks, losing a third of its market value despite surging sales. Is this EV…

Read more »

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Could 2026 be the year when Tesla stock implodes?

Tesla's 2025 business performance has been uneven. But Tesla stock has performed well overall and more than doubled since April.…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Could these FTSE 100 losers be among the best stocks to buy in 2026?

In the absence of any disasters, Paul Summers wonders if some of the worst-performing shares in FTSE 100 this year…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Up 184% this year, what might this FTSE 100 share do in 2026?

This FTSE 100 share has almost tripled in value since the start of the year. Our writer explains why --…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

You can save £100 a month for 30 years to target a £2,000 a year second income, or…

It’s never too early – or too late – to start working on building a second income. But there’s a…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Forget Rolls-Royce shares! 2 FTSE 100 stocks tipped to soar in 2026

Rolls-Royce's share price is expected to slow rapidly after 2025's stunning gains. Here are two top FTSE 100 shares now…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Brokers think this 83p FTSE 100 stock could soar 40% next year!

Mark Hartley takes a look at the factors driving high expectations for one major FTSE 100 retail stock – is…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 shares to consider for 2026, and it said…

Whatever an individual investor's favourite strategy, I reckon there's something for everyone among the shares in the FTSE 100.

Read more »