Should you buy these 3 stocks despite their low yields?

Sometimes stocks on lower yields can offer greater long-term potential, says Harvey Jones.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 is awash with stocks trading on dizzying yields of between 5% and 7% but that doesn’t mean you should ignore companies paying more modest yields of 2% or 3%. The following three may rank low on the yield league table but still merit your attention.

Smoke without fire

British American Tobacco (LSE: BATS) is the smoker’s and dividend investor’s friend, but the yields aren’t as addictive as they used to be. This may be one of the most reliable dividend payers on the FTSE 100 but it trails the index, paying 3.26% against an average yield of 3.71%. There’s a good reason for this, and I do mean good. The stock is up 40% over the past 12 months and despite management’s progressive values, it’s clearly hard for the dividend to keep pace with that kind of growth.

Few investors will be complaining, especially with management recently lifting the interim dividend by 4% to 51.3p. The long-term question is whether British American Tobacco can remain resilient in the teeth of global anti-smoking trends, but that isn’t a worry for now as it continues to grab market share. However, trading at 23.05 times earnings it isn’t cheap.

Trenchcoat warfare

Fashion house Burberry Group (LSE: BRBY) fails to cut a dash with its dividend, which currently yields a less than racy 2.81%. The company has struggled over the last five years, with its share price up just 10% against 30% on the FTSE 100, largely due to the slump in Chinese consumer spending. Earlier this year it announced a £100m cost-cutting campaign to offset the challenging luxury market but underlying Q1 retail sales of £423m were flat – although they did rise 4% in reported currencies. Like-for-like sales in China remained unchanged.

Nonetheless, the share price has staged a comeback in the last three months, rising 23% in that time. Part of this may be down to the Brexit bounce, while investors also cheered news of a £100m share buyback programme, to end no later than 18 April 2017. Burberry has a robust balance sheet and famous brand, and has built a strong digital business with a loyal online following. However, with a pricey valuation of 18.9 times earnings and zero forecast earnings per share growth next year, Burberry could remain out of fashion a while longer.

Dear Prudential

Insurance giant Prudential (LSE: PRU) has made a brave and successful foray into Asia that has helped drive the share price, although it has been punished by the emerging markets slowdown. The share price is down around 5% over the last year, which has revived its previously lowly yield, although it remains underwhelming at 2.86%.

The valuation is now more attractive, as this once expensive stock is now trading at 10.81 times earnings, and now could be a good entry point. Prudential delivered a 6% rise in first half group operating profits to £2bn, with new life division business profit up 8% to £1.26bn at constant exchange rates. Underlying cash generation jumped 10% while the dividend rose 5% to 12.93p. The company is taking a pause for breath but when Asia starts growing again, Prudential is likely to follow.

Harvey Jones owns shares of Prudential. The Motley Fool UK has recommended Burberry. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

Meet the FTSE 100’s newest bank stock

This FTSE 250 stock has skyrocketed nearly 900% over the past 60 months, earning it a place in the prestigious…

Read more »

Investing Articles

See what £10,000 invested in Shell shares 1 month ago is worth now

Harvey Jones looks at how Shell shares have fared over the past month and more importantly, what the long-term outlook…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Growth Shares

At its lowest level since July, here’s why I think the IAG share price is dead cheap

Jon Smith explains why the IAG share price has fallen over the past week but talks through the reasons why…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

Will the easyJet share price rise 43% or 97% by this time next year?

City analysts believe easyJet's share price might almost double over the next year. Royston Wild considers the outlook for the…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

More great news for Rolls-Royce shares!

Rolls-Royce shares got a boost this week after some intriguing developments in the process of creating Europe's new fighter aircraft.

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Persimmon’s share price surges 7% on double boost! Can it keep rising?

Persimmon's share price is surging, up 11% at one point earlier on Tuesday. Could this be the start of a…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

What on earth’s happening to the Greggs share price?

Harvey Jones says Greggs’ share price has shown surprising resilience in the recent stock market turmoil, but the FTSE 250…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Barclays shares are down 18%. Time to consider buying?

Barclays’ shares have plummeted in recent weeks. Edward Sheldon looks at what’s going on and provides his view on the…

Read more »