5 top tips from 5 great investors

Here’s what 5 top investors have to say to us.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

We all benefit from the wise words of the great investors, and I think it helps to be reminded of them from time to time.

Here are five of my favourite quotes, from five of my favourite investors…

Although it’s easy to forget sometimes, a share is not a lottery ticket… it’s part-ownership of a business — Peter Lynch

I often come across people who won’t invest in the stock market because they “don’t gamble“. And if you’re trying to get in and out of get-rich-quick shares as quickly as possible, then you’re gambling — and you’ll almost certainly lose.

But is owning and running a corner shop the same as gambling? How about owning and running a large successful multinational? Or owning just a small portion of a large successful multinational that’s being run by competent managers?

It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price — Warren Buffett

Of all of Warren Buffett’s great one-liners, this is the one that I think most investors forget most often, and I often see people chasing rock-bottom bargains rather than companies that will steadily grow their wealth over decades.

A share that has fallen dramatically and can be picked up for only a few pennies might actually be a bargain. But a one-off recovery is only going to get you so far, and you’ll need lots of repetitions over your lifetime — and you’ll be burned by plenty that crash. Far better, then, to put the bulk of your cash into top class, cash-generative, dividend-paying shares at fair prices, and reinvest the dividends.

The stock investor is neither right or wrong because others agreed or disagreed with him; he is right because his facts and analysis are right — Benjamin Graham

You must have heard of the South-Sea Bubble, Dutch tulip mania, and the dot com bubble? They were textbook examples of investors piling in just because everybody else was, but it happens all the time, though perhaps with a bit less drama.

We see investing fads and fashions coming and going all the time, with shares being talked about by everyone and then forgotten when the next big thing comes around. And only too often, investors are looking for reinforcement of their own opinions rather than fact-based critique.

I am […] absolutely convinced that, in the long-term, valuation and fundamentals of a company are the only things that matter and, like gravity, those things will reassert themselves — Neil Woodford

The efficient market hypothesis suggests that, as all known information about a company at any one time is analyzed, the market will produce a rational price for a share and you just can’t beat it. That’s obvious nonsense in the short term, as there are all sorts of stupid emotional reasons for people pushing shares up to ridiculous prices or running scared and forcing them down.

But over the long term, one of the few things that we can be confident of is that a company’s fundamentals will win out, and that’s all that really matters.

Invest at the point of maximum pessimism — Sir John Templeton

This is one of my favourite investing maxims of all time, and it’s been at the forefront of my mind through all of the economic turmoil of the past few years. Having a banking crisis, are we? Well, when everyone is selling their banking shares as if it’s the end of the world, that’s the time to buy. Oil is how cheap, and how much is it hurting big oil company shares? Time to get in, then, and buy when everyone else is selling.

And that reminds me of another quote from Benjamin Graham — “The intelligent investor is a realist who sells to optimists and buys from pessimists.”

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has no position in any shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Is 50 too old to start buying shares?

Christopher Ruane explains why 'better late than never' is key to his thinking about whether 50's too old to start…

Read more »

Two male friends are out in Tynemouth, North East UK. They are walking on a sidewalk and pushing their baby sons in strollers. They are wearing warm clothing.
Investing Articles

Here’s what £150 a month in a Junior ISA could be worth by 2045…

You might be surprised to learn by how large a Junior ISA portfolio could become inside 20 years from modest…

Read more »

Investing Articles

This red hot equity fund in my SIPP returned 12.6% in the first 2 months of 2026

This global equity fund is delivering huge returns for Edward Sheldon’s SIPP in 2026, despite all the risks and uncertainty…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Want to retire richer? Here’s Warren Buffett’s golden rule to build wealth

If you want to build wealth for a richer retirement, then following Warren Buffett’s golden rule might be the best…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Get ready for stock market volatility…

As conflict in the Middle East makes share prices fluctuate, what strategies can investors use to try and find opportunities…

Read more »

British Isles on nautical map
Investing Articles

Why the FTSE 100 fell almost 5% this week

Declines in mining shares dragged the FTSE 100 down after a strong start to the year. Is the pullback an…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

How much do you need to invest in US stocks to earn a £2,000 monthly passive income?

Is it possible to target several thousand pounds of passive income each month by buying US growth stocks? Absolutely –…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

How big does your ISA need to be to earn £1,000 a month in passive income?

Andrew Mackie explains how a long-term ISA strategy can help investors build a chunky £12,000 passive income in less than…

Read more »