Are HSBC Holdings plc, RSA Insurance Group plc and Prudential plc value plays or value traps?

Should you buy or sell these three cheap stocks? HSBC Holdings plc (LON: HSBA), RSA Insurance Group plc (LON: RSA) and Prudential plc (LON: PRU).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With HSBC (LSE: HSBA) trading on a price-to-earnings (P/E) ratio of just 10.9, it appears to offer excellent value for money. After all, it’s one of the world’s largest banks and is financially sound with strong long-term growth potential.

However, HSBC continues to be relatively inefficient when compared to its sector peers. With operating costs spiralling and its top-line growth rate coming under pressure, many investors may wonder whether HSBC is in actual fact a value trap.

Despite these problems, HSBC appears to be a strong buy. That’s because it has superb growth potential in China and the rest of the Asian economy, with demand for lending set to rise and HSBC being well-positioned to benefit from this. Furthermore, HSBC is implementing cost-cutting measures as it seeks to become increasingly efficient and with its bottom line forecast to rise by 8% next year, it appears to be moving in the right direction.

So, while HSBC’s share price may have disappointed over the last year, with it being down by 28%, now could be an excellent time to buy it for the long term.

Attractive yield

Also offering excellent growth potential due to its exposure to the Asian economy is Prudential (LSE: PRU). Like HSBC, Prudential’s share price has fallen in the last year and it’s now 15% lower than it was a year ago. However, with rising incomes across the emerging world meaning that demand for financial services products is set to rise, Prudential’s diversified products and services mean that it could become a major player in a number of high-growth niches.

Certainly, Prudential isn’t without risk. Recent changes to its management team appear to have weakened investor sentiment somewhat, but with its shares having a P/E ratio of just 11.9, these risks appear to be more than adequately priced-in. And with Prudential forecast to increase dividends per share by 10% next year, its 3% yield could become increasingly attractive for income-seeking investors.

Dividend rises ahead?

Meanwhile, RSA (LSE: RSA) continues to record a stunning turnaround under its current management team. Management has been able to thrust RSA back into growing profitability, with the insurance company forecast to increase its bottom line by 44% in the current year and by a further 24% next year. Both of these figures have the potential to improve investor sentiment in RSA and with its shares trading on a price-to-earnings growth (PEG) ratio of just 0.5, it appears to be a value play rather than a value trap.

Additionally, RSA is forecast to increase its dividend by 36% next year. This puts it on a forward yield of 4% and with dividends being covered twice by profit, there’s significant scope for more rises over the medium-to-long term.

Peter Stephens owns shares of HSBC Holdings and Prudential. The Motley Fool UK has recommended HSBC Holdings. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Happy young female stock-picker in a cafe
Investing Articles

A once-in-a-lifetime chance to buy a top FTSE 100 stock at a bargain price?

Despite forecasting 15% earnings growth, Rightmove shares have crashed to a P/E ratio of 16. Can investors afford to miss…

Read more »

Shot of an young Indian businesswoman sitting alone in the office at night and using a digital tablet
Investing Articles

Is this one of the best FTSE 100 value stocks right now?

This oversold FTSE 100 value stock is near the top of many experts’ buy lists this year, offering a potentially…

Read more »

Closeup of "interest rates" text in a newspaper
Investing Articles

2 UK shares that could surge in 2026 if the Bank of England cuts interest rates

More interest rate cuts could help UK shares across the board in 2026. But which companies stand to benefit the…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

£5,000 buys 827 shares in this 9.9%-yielding income stock!

Looking to invest a large lump sum? Zaven Boyrazian explores one income stock offering an enormous yield that many investors…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Meet the 31p penny stock that’s forecast to smash Lloyds shares over the next 12 months

This penny stock costs 31p today, but it could be worth 60p by this time next year! Zaven Boyrazian explores…

Read more »

Smiling young man sitting in cafe and checking messages, with his laptop in front of him.
Investing Articles

How much do I need in an ISA to target £750 a month of passive income?

Hoping to build a lucrative passive income stream by investing in an ISA this year? Mark Hartley outlines how this…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Everyone’s panicking about a stock market crash! Here’s what I’ll do if it happens

Predictions of a stock market crash are getting louder. Zaven Boyrazian isn't joining in, but he does share his plan…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

£3k to invest? 2 UK shares to consider buying in a Stocks and Shares ISA in 2026

I’ve been looking for top-notch UK shares to add to my Stocks and Shares ISA, and here are two names…

Read more »