Are Purplebricks Group plc, Foxtons Group plc or Savills plc the best way to profit from housing?

Rapid growth at Purplebricks Group plc (LON:PURP) is impressive, but Foxtons Group plc (LON:FOXT) and Savills plc (LON:SVS) are generating a lot of cash for shareholders.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in Neil Woodford-backed online estate agent Purplebricks Group (LSE: PURP) have risen 70% this year, but investors reacted cautiously to last week’s full-year trading update.

The company said revenue rose by 445% to £18.5m, in line with analysts’ expectations. Purplebricks’ plan to recruit more agents, which it calls local property experts, is ahead of schedule. The firm now has 205 LPEs dotted around the UK.

Purplebricks’ growth is impressive. Its low-cost hybrid business model seems to have the potential to disrupt the estate agency sector. If it can expand fast enough, Purplebricks may be able to crush smaller online competitors before they develop strong brands.

Sales are expected to rise by another 150% to £49.2m next year, with a maiden profit of £8m forecast by analysts. Although impressive, this would still leave Purplebricks trading on 50 times forecast earnings.

For further share price gains to be justified, I’d suggest that Purplebricks’ forecast profits would need to rise by another 200% to 300% over the next few years. This is quite possible, but it’s certainly not a sure thing.

A cash machine for shareholders?

In the short-to-medium term, I suspect that high profile London estate agent Foxtons Group (LSE: FOXT) could be a more profitable trade for investors.

Foxtons appears to be coping with the slowdown in the London property market by focusing more heavily on the rental market, which now provides almost half of the group’s revenue. The firm’s shares have fallen by nearly 40% over the last year and are starting to look quite good value, in my view.

A forecast P/E of 12 is complemented by a potential dividend yield of 7.8%. Although I’d normally argue that such a high payout is risky, Foxtons’ free cash flow was enough to cover this payout last year. Foxtons has no debt and net cash of £25m. Profits are expected to be broadly flat this year, so the payout seems affordable.

The risk is that profit guidance will be cut during the second half of the year. There’s no way of knowing whether this is likely, but even a 30% cut to the forecast dividend would still provide an attractive 5.4% yield.

In my view, Foxtons could be a good way to profit from the continued strength in the housing market.

Is international better?

If slower economic growth is making you concerned about the outlook for the UK market, then upmarket international estate agent Savills (LSE: SVS) may be a better alternative.

Savills’ share price has fallen by 15% over the last year, but earnings per share are expected to rise by about 10% this year and by 6% in 2017. The stock currently trades on a forecast P/E of 12, falling to 11.2 in 2017.

Free cash flow is very strong and Savills has a price/free cash flow ratio of 10.4, based on last year’s results. That’s very attractive, as it shows that the firm’s accounting profits are backed by genuine surplus cash.

The stock’s  valuation is also underpinned by net cash of £151m. Overall, Savills’ forecast dividend yield of 3.8% looks very safe to me, and could even rise further.

Roland Head has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is this the beginning of a stock market recovery?

Dr James Fox explores whether a stock market recovery is truly on the cards after the US struck a deal…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Up just 1%: what’s going on with Tesco shares now?

Dr James Fox takes a closer look at Tesco shares after the stock rose less than the rest of the…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much do I need in a Stocks and Shares ISA to reach a £2,027 monthly passive income?

The new financial year is under way and that means new allowances for the Stocks and Shares ISA! How much…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Why is everyone suddenly buying this dirt-cheap growth stock?

This beaten-down UK growth stock has suddenly become the centre of attention as investors target its recovery potential. The Iran…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Why is everyone buying Rolls-Royce shares?

Rolls-Royce shares jumped 10% today, even giving mining stocks a run for their money as the FTSE 100 index suddenly…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Up 8%: what’s going on with Lloyds shares today?

Dr James Fox takes a closer look at one of the stock market's biggest gainers on Wednesday 8 April after…

Read more »

piggy bank, searching with binoculars
Investing Articles

Fresnillo share price rebounds as a FTSE 100 top mover after a 30% sell-off — what’s next?

The Fresnillo share price has surged today — Andrew Mackie asks whether this FTSE 100 mover is signalling a turning…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

The BP and Shell share price are being hammered today – what should investors do?

FTSE 100 stocks are rocketing this morning but the BP and Shell share price are heading the other way. Should…

Read more »