ITV plc reports 14% rise in sales despite uncertain advertising market

Is now the perfect time to buy ITV plc (LON: ITV) after a strong first quarter?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in ITV (LSE: ITV) have fallen by 2% today despite the broadcaster announcing a strong set of first-quarter results. The company’s top line increased by 14% versus the prior period, with it standing at £755m. This was due to impressive performance in ITV’s various segments, with Broadcast & Online revenue rising by 2% and Online, Pay & Interactive sales increasing by 17%.

Meanwhile, ITV Studios’ revenue was driven higher by acquisitions. It was up 44% versus the first quarter of the previous year. Encouragingly, ITV’s share of viewing increased by 3% in the quarter, with ITV Family share of viewing rising by 1%.

Looking ahead, ITV is on track to record double-digit revenue growth in Online, Pay & Interactive, with ITV Studios expected to deliver double-digit sales and profit growth for the full  year. However, the company is experiencing a challenging advertising market, which has been the case since the debate surrounding Brexit began. As such, the coming weeks and potentially months could see ITV’s financial performance come under a degree of pressure, although with a sound business model it looks set to outperform the wider UK television advertising market.

Strategy on target

A key reason for that is the strategy which ITV has pursued in recent years. It has sought to become more diversified and better balanced, with organic growth being aided by acquisitions. This has allowed ITV to increase its bottom line in each of the last five years, with it rising at an annualised rate of almost 21% during the period. While earnings growth of 8% this year and 7% next year may be somewhat lower than that achieved in the past, given the difficult trading conditions ITV is experiencing that would still represent a good result on a relative basis.

With ITV trading on a price-to-earnings (P/E) ratio of 11.8, its shares appear to be very attractively priced. The key reason for that, of course, is the fall in ITV’s share price since the turn of the year, with its valuation declining by 24% year-to-date. Clearly, investor sentiment towards the company is weak and with the potential for Brexit hurting its financial performance, there’s a good chance that ITV’s share price will come under further pressure during the coming weeks and months, as the Brexit vote gets ever closer.

However, this presents a superb buying opportunity because ITV remains a high quality business that’s in a strong position to deliver upbeat growth in the long run. With its shares having a price-to-earnings-growth (PEG) ratio of just 1.6, they seem to offer a sufficiently wide margin of safety to merit purchase at the present time. Furthermore, ITV currently yields 3.5% from a dividend covered 2.4 times by profit. And due to its strong cash flow, ITV’s income appeal is likely to increase, thereby making it a sound income, growth and value play for the long term.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Peter Stephens owns shares of ITV. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Sunrise over Earth
Investing Articles

Billionaire Richard Branson is invested in this 70p penny stock. Should I buy it?

Our writer considers a once-popular penny stock that has come back down to Earth with a bump. Is this an…

Read more »

Investing Articles

Down 45% in price with a 4% yield, I think this is an intelligent passive income investment

Oliver Rodzianko thinks storage REITs are one of the best places to invest for passive income. Safestore is one of…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

4 of the best value stocks to consider buying this May

Royston Wild discusses a handful of strong (and undervalued) FTSE 100 and FTSE 250 stocks for savvy investors to consider…

Read more »

Smartly dressed middle-aged black gentleman working at his desk
Investing Articles

The smartest way to put £500 in dividend stocks right now

For many years, the UK stock market has been a treasure trove of dividend stocks paying high yields. But will…

Read more »

Investing Articles

How I’d allocate my £20k allowance in a Stocks and Shares ISA

Mark David Hartley considers the benefits of investing in a diversified mix of growth and value shares using a Stocks…

Read more »

Young woman wearing a headscarf on virtual call using headphones
Investing For Beginners

With £0 in May, here’s how I’d build a £10k passive income pot

Jon Smith runs over how he could go from a standing start to having a passive income pot built from…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

Near 513p, is the BP share price presenting investors with a buying opportunity?

With the BP share price down, is now a good opportunity to load up on the oil and gas giant’s…

Read more »

Investing For Beginners

Here’s where I see the BT share price ending 2024

Jon Smith explains why he believes the BT share price will fall below 100p by the end of the year,…

Read more »