After Recent Gains, Is It Time To Buy Tesco PLC And WM Morrison Supermarkets PLC?

After gaining 30% since the beginning of the year should you buy, sell or hold Tesco PLC (LON: TSCO) and WM Morrison Supermarkets PLC (LON: MRW)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in retailers Tesco (LSE: TSCO) and Morrisons (LSE: MRW) have started 2016 with a spring in their step. Indeed, year-to-date shares in Morrisons have risen 36% while shares in Tesco are close behind with gains of 28%. This impressive rally has erased most of the losses racked up at the end of last year. 

Over the past 12 months, shares in Morrisons are only down by 0.1% and shares in Tesco are down by 20%, halving the losses from a few months ago. Over the past 12 months, the FTSE 100 is down 10.2% excluding dividends.

But the big question is, are these gains sustainable? The UK retail environment is still extremely competitive. Morrisons and Tesco continue to lose market share to low-cost rivals, profit margins are under pressure and the introduction of the new minimum wage this year will squeeze margins further. 

What’s more, valuations for these supermarkets look stretched. Shares in Tesco are currently trading at a forward P/E of 40.5. Earnings per share are set to grow by 78% next year, according to City forecasts, but even after considering this growth, Tesco’s shares are trading at a 2017 P/E of 22.4. The shares currently support a dividend yield of 0.6%. Morrisons shares currently trade at a forward P/E of 19.3, falling to 17.3 for the year ending 31 January 2018. The shares yield 2.7%.

Improving outlook

The recent gains in Tesco’s share price seem to be driven by the company’s improving trading outlook. The group’s CEO, Dave Lewis recently commented that Tesco was “building momentum” following a better-than-expected Christmas trading period. And customers seem to be returning to the retailer after a huge overhaul in customer service guidelines. According to Tesco’s CEO for the UK and Ireland, Matt Davies, customers are now more positive about Tesco than they have been about the retailer for many years, and this is starting to show through in the sales figures. So, if Tesco can keep the momentum going, the group’s recovery can continue.

Game-changing partnership

Morrisons recently reported that turnover fell 4.1% to £16.1bn in the year to 31 January, and underlying profit fell 26% to £302m. But the key reason investors are now viewing the company in a different light is the game-changing partnership with Amazon. While the exact figures haven’t been disclosed, Morrisons has guided on being able to produce incremental profits of £50m to £100m “from broader business opportunities [that] we have identified within online, manufacturing, wholesale, popular and useful services, and from lower interest costs“.

The bottom line 

Despite the progress being made by both Tesco and Morrisons, structural headwinds continue to weigh on these retailers. Moreover, with the shares trading at such lofty valuations, there’s little room for error if these companies miss expectations going forward. Overall, despite the outlook for retailers improving, it might not be time to buy just yet: there are better opportunities out there. 

Rupert Hargreaves has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Are 76% off Vistry shares a once-in-a-decade opportunity?

Vistry shares are looking dirt-cheap on some metrics. Is this the kind of rare buying opportunity that only comes around…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Down 10% in a month with a near-7% yield — are Aviva shares the perfect ISA buy?

Harvey Jones says stock market volatility could give investors the opportunity to snap up Aviva shares at a reduced price…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 invested in Diageo shares 1 month ago is now worth…

Diageo shares have dipped below £14 recently, taking the one-year fall to 31%. So why has one leading broker turned…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Elon Musk could give Scottish Mortgage shares a huge boost!

Dr James Fox explains why Scottish Mortgage shares could benefit massively as Elon Musk looks to take SpaceX public later…

Read more »

Investing Articles

As Rolls-Royce and Babcock rocket, has the BAE Systems share price finally run out of juice?

Harvey Jones is astonised at recent sluggish performance of the BAE Systems share price and wonders if there is better…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Down 31% and with a P/E of 8.8, is this FTSE 100 share too cheap to ignore?

Berkeley's share price has collapsed to its cheapest in roughly 10 years. Is the FTSE share now too cheap to…

Read more »

Investing Articles

10 dirt-cheap shares to consider after the correction

Investors keen to contribute to their ISA allowance before Sunday's deadline have a brilliant opportunity to buy cheap shares due…

Read more »

UK supporters with flag
Investing Articles

Why I think this super-cheap growth stock will lead the charge when the FTSE 100 recovers

Harvey Jones is seriously excited by this FTSE 100 growth stock but he also cautions that it can be very…

Read more »