Should You Stay Away From Unilever plc And Reckitt Benckiser Group Plc?

Are Unilever plc (LON: ULVR) and Reckitt Benckiser Group Plc (LON: RB) overpriced?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Unilever (LSE: ULVR) and Reckitt Benckiser (LSE: RB) are two of the most sought-after stocks trading in London today. 

Indeed, the two groups have outperformed the FTSE 100 by around 20% and 46% respectively over the past five years, and they now trade at a substantial premium to the wider market. 

Unilever currently trades at a rolling P/E of 25.1 and Reckitt trades at a rolling P/E of 25.3. The wider FTSE 100 trades at an average P/E of 15.5. 

The question is, should you avoid these two companies due to their high valuations?

An expensive bet

Due to their defensive nature, steady historic growth and cash generation, Reckitt and Unilever do deserve to trade at a premium to the wider market. 

However, based on historic valuations, Unilever and Reckitt appear to be overvalued at present. 

Take Unilever for example. During the past ten years, the company has traded at an average forward P/E of around 16, which isn’t overly demanding. But, over the past three years, the company’s valuation has steadily increased. Unilever now trades at a forward P/E of 21.7, a full 36% above the historic average. 

Similarly, Reckitt’s valuation has been pumped up since 2013. During the past decade, the company traded at an average forward P/E of around 17. The group is now trading at a forward P/E of 24.5. That’s a full 44% above the company’s historic average. 

Poor yield 

With valuations at ten-year highs, Unilever and Reckitt’s dividend yields also leave a lot to be desired. At present, Reckitt and Unilever both offer a yield below the market average.

Reckitt’s yield stands at 2.2%, and the payout is covered twice by earnings per share. Unilever currently supports a dividend yield of 2.4%, and the yield is covered 2.3 times by earnings per share.

According to City analysts, Unilever’s dividend yield is set to hit 3.3% next year, although the payout cover will fall to 1.5. The wider FTSE 100 yields 3.4% on average. 

Worth the premium? 

So, both Unilever and Reckitt look expensive at present levels compared to their historic valuations. Moreover, there could be trouble ahead for the two companies. 

You see, Unilever and Reckitt’s performance over the past few years has been driven by investors’ search for safety and yield.

As interest rates remain depressed, investors have been forced to push cash into higher yielding assets, to achieve a better return on their savings. 

A lot of this cash has been ploughed into relatively safe, defensive stocks like Unilever and Reckitt. And this has been the driving force behind the two companies’ recent performance. 

Coming to an end

Unfortunately, all good things come to an end.

Sooner or later, interest rates will start to move higher, and many analysts believe that when they do, defensive stocks like Unilever and Reckitt will suffer. 

With that in mind, it might be sensible to avoid Unilever and Reckitt for the time being until their valuations fall back to more normal levels.

The Motley Fool owns shares in Unilever.

More on Investing Articles

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Tesla stock’s down 19% this year. Time to buy?

Tesla stock has tumbled almost a fifth in less than three months. But the company has proven its mettle before.…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How to turn a stock market correction into a £10k passive income

Jon Smith points out why the stock market correction could provide a great opportunity to start building a dividend portfolio,…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

These legendary growth stocks are down 40% or more. Time to consider buying?

History shows that buying high-quality growth stocks when they’re well off their highs can be financially rewarding in the long…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Is it worth investing in a SIPP in 2026?

Ben McPoland highlights a high-quality FTSE 100 stock that he thinks is worth considering as part of a SIPP portfolio…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 10 days ago is now worth…

After falling yet again in March, are Greggs shares really worth the hassle today? Ben McPoland takes a look at…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

With a spare £380, here’s how someone could start investing before April!

Can someone start investing fast with a spare few hundred pounds? Our writer explains how they could -- and some…

Read more »

Renewable energies concept collage
Investing Articles

Here’s a top dividend share to consider buying for your ISA right now

Looking for dividend shares to tuck away in a long-term Stocks and Shares ISA? This trust is offering one of…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade chance to buy this top passive income stock cheaply?

When's the best time to consider buying passive income stocks? When share prices are down and dividend yields are up,…

Read more »