Does Naked Wines Takeover Make Majestic Wine PLC A Better Buy Than Bonmarche Holdings PLC?

Should you back the Majestic Wine PLC (LON:MJW) takeover of online retailer Naked Wines, or play it safe with Bonmarche Holdings PLC (LON:BON)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in high-street wine retailer Majestic Wine (LSE: MJW) and budget ladies wear retailer Bonmarche Holdings (LSE: BON) both slid when markets opened this morning, but for quite different reasons.

Let’s take a look at Majestic first.

Majestic has agreed to buy online wine retailer Naked Wines for £70m, which is roughly equal to one year’s sales at the start up, where sales rose by 40% to £74m last year.

That figure is pricing in a lot of future growth, in my view, given that Majestic currently trades on 0.75 times sales, despite being profitable: Naked Wines reported a £3.3m loss last year.

The theory behind the deal is that Naked will power Majestic’s online and international expansion, while Majestic’s store network will provide a click-and-collect service for Naked’s UK customers.

Naked chief executive Rowan Gormley will become chief executive of the enlarged Majestic, confirming, for me, that his online growth plan is a key part of the deal.

What about the financials?

Of the £70m Majestic will pay for Naked, £50m will be paid up front in cash, with up to £20m paid in shares, dependent on future performance.

The £50m cash element will be funded with new debt. To help fund repayments, Majestic has cancelled the final dividend for 2015, and the interim payout for 2016, promising to gradually reinstate the dividend by 2018.

As a result of these changes, Majestic’s valuation — which looked undemanding on a forecast P/E of 11 and prospective yield of 5% — has now become less appealing.

For this deal to succeed, Majestic has to convert Naked’s loss-making online sales into profits and maintain the start-ups growth rate.

This deal could be transformative for Majestic, but it also carries considerable risk.

Bonmarche

Budget retailer Bonmarche issued a year-end trading update this morning, revealing that like-for-like store sales fell by 4.4% during the 12 weeks to 28 March, but rose by 4% over the last year as a whole.

Profits for the year are expected to be in-line with expectations of around 20p per share, meaning that the shares trade on a forecast P/E of 13, after falling 6% today.

Today’s update wasn’t disastrous, and Bonmarche does have a strong balance sheet, with net cash of around £12m. However, the firm’s operating margin of 6% is pretty average, and today’s update suggests sales growth could be slowing.

Overall, my view is that the shares are probably fully priced at 260p.

Roland Head has no position in any shares mentioned. The Motley Fool UK has recommended Majestic Wine. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Santa Clara offices of NVIDIA
Investing Articles

£5,000 invested in Nvidia stock 6 months ago is now worth…

Nvidia stock's taking a breather at the moment. But it could be getting ready for its next move higher, says…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

I hold Lloyds. Is it madness to buy Barclays shares too?

Harvey Jones is keen to buy Barclays shares but wonders whether he's simply doubling down, given that he already holds…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

It’s time we all took a long, cold look at the Lloyds share price

The Lloyds share price has been good to Harvey Jones, making him a huge fan of the FTSE 100 bank.…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett didn’t retire early. But could his investing wisdom help you do so?

Warren Buffett's wisdom from decades of stock market investing is actionable even for a modest investor who simply aims to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 compelling investment ideas for a Stocks and Shares ISA in 2026

Edward Sheldon discusses some ideas to consider for a Stocks and Shares ISA and highlights a UK stock that could…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

Is this the best time to buy shares in a long time?

Earlier this week, Bill Ackman stated on X that this is the best time to buy shares in a long…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

£1,000 buys 35 shares in an incredibly reliable FTSE 100 dividend stock

Despite falling 72% from their highs, shares in this FTSE 100 company have been an incredibly reliable source of dividend…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

This is what Warren Buffett has to say about passive income — and I’m listening!

While searching for new ways to earn passive income, our writer takes to heart sage advice from the Oracle of…

Read more »