Why I’d Rather Buy British American Tobacco plc Instead Of ARM Holdings plc

Shares in British American Tobacco plc (LON: BATS) are much more appealing than those of ARM Holdings plc (LON: ARM)

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

While most investors would say that ARM (LSE: ARM) (NASDAQ: ARMH.US) is a more exciting stock to own than British American Tobacco (LSE: BATS) (NYSE: BTI.US), this may not be the case. Certainly, ARM is at the centre of technological advancement in terms of the intellectual property for smartphones and all sorts of other gadgets and technological items. However, British American Tobacco could be on the brink of a very prosperous and, therefore, exciting period of its own. As such, I’d rather buy the latter than the former – here’s why.

E-Cigarettes

While e-cigarettes have been around for many years in various guises, they have never really caught on. Today, however, they are extremely popular and seem to be the future of the tobacco industry, since they are apparently far less harmful and, at the moment, are cheaper than their tobacco alternative.

So, it is extremely encouraging that British American Tobacco is at the forefront of the e-cigarette industry, via its Vype brand. It was launched a couple of years ago and its results thus far have been encouraging. However, even if Vype fails to dominate the e-cigarette industry moving forward, British American Tobacco has such strong cash flow that it can afford to engage in M&A activity so as to position itself favourably for the long term. For example, over the last five years British American Tobacco’s free cash flow has averaged £3.9bn per annum, which provides evidence of its vast financial flexibility.

Mature Versus Juvenile

Clearly, ARM is a much newer company than British American Tobacco and operates in a market that is far younger than tobacco, and which offers the scope for far higher growth rates. However, in recent years ARM’s growth rate has slowed down somewhat as it has become a more mature business that may be unable to sustain its current rate of growth in the long run.

In addition, ARM’s industry has its pitfalls. While British American Tobacco is one of the dominant players in an industry that is almost impossible to enter, ARM, on the other hand, could find itself outmanoeuvred by new rivals or even by an unexpected shift in industry dynamics that leads to disappointing sales moving forward. As such, British American Tobacco’s results are likely to be far more stable than those of ARM in the long run, which is an important consideration for long term investors.

Valuation

Although ARM is expected to grow its bottom line by 68% this year and by a further 20% next year, it still offers excellent value for money at the present time. For example, it has a price to earnings growth (PEG) ratio of just 0.6, which is highly appealing. Meanwhile, British American Tobacco has a price to earnings (P/E) ratio of 17.4 which, when you take into account its excellent track record, future potential and consistency, seems like a very appealing price to pay.

However, despite both stocks being attractive at the present time, my money’s still on British American Tobacco to be the stronger performer in the long run. It mixes great value, strong growth potential from e-cigarettes and a stability that is very difficult to match and, as such, I’d rather buy a slice of it over ARM.

Peter Stephens owns shares of British American Tobacco. The Motley Fool UK has recommended ARM Holdings. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Here’s how a £20,000 Stocks and Shares ISA could one day generate £14,947 of passive income a year

Can a five-figure Stocks and Shares ISA end up producing a five-figure annual passive income? This writer shows how it…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

5 years ago £10k bought 4,484 Tesco shares. How many would it buy today?

Harvey Jones is astonished by how well Tesco shares have done lately. Can the FTSE 100 stock continue its strong…

Read more »

View of the Birmingham skyline including the church of St Martin, the Bullring shopping centre and the outdoor market.
Investing Articles

3,703 Legal & General shares pay £822 yearly passive income

Legal & General shares are a popular option for those looking to create passive income. But why are so many…

Read more »

Rolls-Royce engineer working on an engine
Investing Articles

5 years ago, £10,000 bought 9,827 Rolls-Royce shares. But how many would it buy now?

Without doubt, Rolls-Royce shares have been one of the UK's top success stories in the past five years. But what…

Read more »

Rear view image depicting two men hiking together with the stunning backdrop of Seven Sisters cliffs in the south of England.
Investing Articles

No savings at 30? How investing £5 a day in an ISA could target a stunning second income of £40,208 a year

At 30, investors still have the world at their feet. Harvey Jones shows how they can aim for a brilliant…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Here’s how much an investor needs in Lloyds shares to earn a £125 monthly income

Harvey Jones crunches the numbers to show how Lloyds' shares can deliver a high-and-rising regular income, with potential capital growth…

Read more »

Investing Articles

Down 45% in 5 years, this UK stock now offers a stunning 11% dividend yield!

Among the highest UK dividend yields, one immediately begs for closer inspection. Can this double-digit marvel really pull it off?

Read more »

Middle-aged black male working at home desk
Investing Articles

Here’s how Aviva shares could soon rise a further 20%… or fall 15%!

Aviva shares have fallen back a bit, with Q1 results due in May. But analysts are mostly optimistic, and see…

Read more »