Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why WM Morrison Supermarkets PLC And McColl’s Retail Group PLC Could Be Strong Performers This Year

2015 could be a great year to hold shares in WM Morrison Supermarkets PLC (LON: MRW) and McColl’s Retail Group PLC (LON: MCLS)

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

While the supermarket sector is going through an incredibly challenging period, with food price deflation set to remain a feature in the months ahead, the convenience store market is booming. For example, in J Sainsbury’s trading statement released yesterday, it posted growth of 16% in sales in its convenience store estate, with shoppers’ habits seemingly shifting in favour of multiple ‘top-up’ shops during the week.

As a result, companies that are set to gain exposure (or already have exposure) to this lucrative niche could be worth buying. With this in mind, here are two stocks that could be set for strong performance in 2015.

Morrisons

While Morrisons (LSE: MRW) (NASDAQOTH: MRWSY.US) had literally a handful of convenience stores prior to 2014, it has vastly expanded its estate and is targeting rapid growth in the size of its convenience store footprint over the medium term.

Although this means that its sales figures have lagged behind those of rivals that already have significant exposure to the convenience store market, its expansion into this space could prove to be a catalyst for its top and bottom lines moving forward.

In addition, shares in Morrisons seem to offer excellent value for money at the present time. For example, they trade on a price to earnings (P/E) ratio of just 12.1 and have a price to book ratio of only 0.9. Furthermore, they offer a highly appealing yield of 6.6% (which takes into account the forecast dividend cut for the next financial year).

And, while it may take time for Morrisons to build up its exposure to the rapidly growing convenience store segment, investor sentiment could pick up in the meantime as the market anticipates improved future sales figures.

McColl’s

With around half of its estate being made up of convenience stores, McColl’s (LSE: MCLS) seems to be well positioned to benefit from continued growth in the segment. That’s evidenced by earnings growth forecasts for the current year and for next year, when McColl’s is expected to increase its bottom line by 7% and 8% respectively, which is slightly ahead of the wider market’s forecast growth rate.

Despite this, McColl’s trades on a very low valuation. For example, it has a P/E ratio of just 9.8 and this highlights just how much scope there is for an upward adjustment to its rating. Furthermore, a dividend yield of 6.2% is not only hugely impressive, but is well-covered by profit at 1.7 times and, with dividends per share forecast to rise by 8.3% next year, could be as much as 6.7% in 2016.

So, with a dirt cheap share price, strong earnings growth potential, as well as a top notch yield, McColl’s could prove to be a stock worth holding in 2015.

Peter Stephens owns shares of Morrisons and J Sainsbury. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price do it again in 2026?

Can the Rolls-Royce share price do it again? The FTSE 100 company has been a star performer in recent years…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Should I add this dynamic FTSE 250 newcomer to my Stocks and Shares ISA?

At first sight, a UK bank that’s joining the FTSE 250 isn’t anything to get excited by. But beneath the…

Read more »

Investing Articles

£10,000 invested in BT shares 3 months ago is now worth

BT shares have been volatile lately and Harvey Jones is wondering whether now is a good time to buy the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

After a 66% fall, this under-the-radar growth stock looks like brilliant value to me

Undervalued growth stocks can be outstanding investments. And Stephen Wright thinks he has one in a company analysts seem to…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Don’t ‘save’ for retirement! Invest in dirt cheap UK shares to aim for a better lifestyle

Investing in high-quality and undervalued UK shares could deliver far better results when building wealth for retirement. Here's how.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1 growth and 1 income stock to kickstart a passive income stream

Diversification is key to achieving sustainable passive income. Mark Hartley details two broadly different stocks for beginners.

Read more »