Why Aviva plc Should Beat Legal & General Group Plc And Prudential plc In 2015

Legal & General Group Plc (LON: LGEN) And Prudential plc (LON: PRU) are looking good, but Aviva plc (LON: AV) could have the edge in 2015.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If you’ve ever considered investing in life insurance, you must surely like the look of the sector right now. It was battered by the financial crisis, but some of the biggest FTSE 100 insurers are looking good. Here’s a quick look at Aviva (LSE: AV), Legal & General (LSE: LGEN) and Prudential (LSE: PRU), with current forecasts:

  Aviva Legal & General Prudential
Share price 506p 247p 1,551p
EPS 2013 220p 15.2p 90.9p
P/E 20.4 14.7 14.7
Dividend 2013 15.0p 9.3p 33.6p
Div yield 2013 3.3% 4.2% 2.5%
Div cover 2013 1.5x 1.6x 2.7x
EPS 2014 (*)
47.1p 17.1p 97.3p
P/E 10.6 14.4 15.7
Dividend 2014 16.9p 11.1p 36.1p
Div yield 2014 3.3% 4.5% 2.3%
Div cover 2014 2.8x 1.5x 2.7x
EPS 2015 (*)
49.1p 18.5p 110p
P/E 10.2 13.2 13.9
Dividend 2015 19.5p 12.6p 39.6p
Div yield 2015 3.8% 5.1% 2.6%
Div cover 2015 2.5x 1.5x 2.8x

* = forecast

Prudential has lived up to its name, was never overstretched during the crisis, carried on growing its earnings per share (EPS), didn’t go mad paying unsustainable dividends, and has seen its share price soar by 153% over five years as a result while retaining a modest P/E rating. I really can’t see how an investment in Prudential over the long term can go wrong, but it’s not my choice for 2015.

Legal & General has done even better over five years, with a 222% gain and with higher dividends. Its earnings were a little erratic during the crisis, but the firm did manage to maintain its dividend — the yield exceeded 6% in 2011 (at year-end prices), yet it was still well covered. Again, P/E multiples are modest, and dividend yields are very attractive. And again, I reckon Legal & General is likely to reward shareholders very well in the coming years. But in 2015, I think it’s going to be beaten by Aviva.

The lame duck

Aviva really dropped the ball during the recession, with EPS plummeting by 82% over the three years to 2011 — yet it apparently didn’t see any need to reduce the cash it was handing out, and in fact increased its dividend each year! At the end of 2011, a dividend of 26p per share yielded a massive 8.6%, yet was only 43% covered by EPS of 11.1p.

We’ve seen the subsequent slashing of the dividend, and Aviva went into serious recovery mode and made a big effort to shore up its capital, get its balance sheet in better order, and get somewhere towards resuming growth. We’ve already seen the results, and at Q3 time we heard that all key measures were increasing in strength. New business was up 15% to £690m, with net assets up 10% — and Aviva was seeing growth in most of its markets.

CEO Mark Wilson did caution us that “there is still more to do before we can be satisfied we are fully delivering on our investment thesis of cash flow plus growth“, and I think that’s why Aviva shares are still so lowly-rated in P/E terms — the markets are still not fully confident that the recklessness of the past is truly behind us.

Aviva in 2015?

After a price recovery starting in April 2013 Aviva’s shares are up only 35% over five years, and it’s easy to see why. But I think returning confidence should see it outperform its rivals in 2015.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Back above 10,000! Is the FTSE 100 index on track again?

The FTSE 100 index has been yo-yoing up and down with the latest news headlines around the oil crisis. Where…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Stock market correction: Is there still time to buy UK shares cheap?

Long-term investors can do well to stay calm through stock market corrections, and even crashes, and pick up shares when…

Read more »

Warm summer evening outside waterfront pubs and restaurants at the popular seaside resort town of Weymouth, Dorset.
Investing Articles

2 FTSE 100 blue-chips to consider for a new £20k Stocks and Shares ISA

Ben McPoland highlights a pair of high-quality FTSE 100 stocks that have strong momentum on their side yet are trading…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

Are depressed Lloyds shares just too tempting to miss now?

Lloyds shares are coming under renewed pressure as conflict in the Middle East threatens the fragile global economic recovery.

Read more »

Female student sitting at the steps and using laptop
Investing Articles

7 FTSE 100 shares that look cheap after the 2026 stock market correction

Falling stock markets often present bargain opportunities. Let's take a look at some of the cheapest FTSE 100 shares at…

Read more »

piggy bank, searching with binoculars
US Stock

Up 59% this year, this S&P 500 stock is smashing the index!

Jon Smith points out a stock from the S&P 500 that's flying right now as part of a transformation plan,…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Stock market correction: a rare second income opportunity?

Falling share prices are pushing dividend yields higher. That makes it a good time for investors looking for chances to…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Dividend Shares

I just discovered this REIT with a juicy 9% dividend yield

Jon Smith points out a REIT that just came on his radar due to the high yield, but comes with…

Read more »