Little Doubt J Sainsbury plc’s Rally Will Continue To 300p

J Sainsbury plc (LON:SBRY) is not in good shape, but there is notable upside rather than downside in its shares, argues Alessandro Pasetti.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Playing with the financials of Sainsbury’s (LSE: SBRY), the more I look at projections, the more I struggle to find a way to value the shares of the UK’s second-largest food retailer. And, equally important, I find no answers with regard to where the stock may be headed. Is that right? 

Forecasts and discounted cash flow models are not reliable here, in my view. Of course, today’s announcements and interim results haven’t drawn my attention, either. The stock is down 5% today — so what? 

So, I looked at the performance of Sainsbury’s in the 90s, when for the first time the stock started to trade above 300p. 

Sainsbury’s in 1990 vs Sainsbury’s in 2014

The shares of Sainsbury’s traded around their current level of 250p in the late 80s and in the early 90s, when they started to rise above 300p. Between 1981 and 1990, financial reports show that Sainsbury’s grew revenue and earnings per share at an average annual rate of 20% and 25%, respectively.

In 1990, when the stock traded in the 250p/300p range, Sainsbury’s reported £7bn of revenue, £470m of operating profit, £451m of pre-tax profit, earnings per share at 19.6p and dividend per share at 6.10p. In those years, its assets base was very different from today, of course. Its shares traded on a price to earnings multiple ranging between 12.7x and 15.3x, a P/E range that tends to signal expansion for retailers. The shares seemed properly priced back then. 

Sainsbury’s stock now trades at a discount of up to about 35% to “1990 Sainsbury’s”, based on trading multiples. Yes, growth is a massive problem. And you also must have noticed, if you are familiar with the financials of Sainsbury’s, that Sainsbury’s now needs more than £20bn of revenue to generate between £700m and £800m of operating profit and roughly half a billion pounds of net profit. Earnings per share and the dividend yield are higher, though. You’d buy 1990 Sainsbury’s , but you’d never buy 2014 Sainsbury’s, would you? 

Worth Your Money?  

Since 1 October, when I said the food retailer’s shares were attractive in the 240p-300p range, its equity valuation has risen by more than 10%, although it has pulled back a bit in the last few days. 

Sainsbury’s may be worth your money because value is hidden in its stock at 255p, where it currently trades. By the very nature of the food retail sector, and taking into account the typical cash conversion cycle of food retailers, liabilities are less important when it comes to valuing a company such as Sainsbury’s. In fact, its shares could well be worth between 300p and 400p based on the value of its assets. I hear you: Sainsbury’s is shrinking and its profits are plunging!

Weakness in profit will persist for a few quarters, but I think that no-thrills supermarkets should be very careful with their expansion plans. Some of the big guys out there may decide to shrink quickly and join forces to fend off the threat. And Sainsbury’s is best positioned to fight back. 

Alessandro Pasetti has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female business analyst looking at a graph chart while working from home
Investing Articles

£1,000 now buys 1,013 Lloyds shares. Worth it?

With £1,000, investors can pick up a stack of Lloyds shares. But is this a good deal? And are there…

Read more »

Exterior of BT Group head office - One Braham, London
Investing Articles

4 reasons why the BT share price could surge 45% over the next year!

Could BT's share price really surge to 300p over the next year? One broker thinks so, though Royston Wild sees…

Read more »

Landlady greets regular at real ale pub
Investing Articles

Here’s one of my favourite cheap shares to consider buying today

Zaven Boyrazian's on the hunt for cheap shares and was surprised to see a big-name FTSE stock trading at a…

Read more »

British Airways cabin crew with mobile device
Investing Articles

Will the IAG share price rise 33% or 81% by this time next year?

British Airways owner IAG's seen its share price dive 15% over the last month. But City analysts reckon the FTSE…

Read more »

Investing Articles

Does the oil price spike leave BP shares vulnerable to a sudden crash?

BP shares have climbed with the oil price, but not at the same speed. Harvey Jones remains wary of the…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

A £6,000 stake in IAG shares a week ago has now fallen all the way to…

The mass cancellation of flights has not been great for IAG shares. Our Foolish author takes a look at how…

Read more »

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

Meet the FTSE 100’s newest bank stock

This FTSE 250 stock has skyrocketed nearly 900% over the past 60 months, earning it a place in the prestigious…

Read more »

Investing Articles

See what £10,000 invested in Shell shares 1 month ago is worth now

Harvey Jones looks at how Shell shares have fared over the past month and more importantly, what the long-term outlook…

Read more »