Why Diageo plc Should Lag The FTSE 100 This Year

Diageo plc (LON: DGE) is down this year, but it’s had a great run.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

DiageoThere are some stocks that don’t really attract a lot of attention, but just keep on rewarding investors handsomely year after year.

Drinks giant Diageo (LSE: DGE) (NYSE: DEO.US) is one of them, with its share price up 150% over the past ten years to 1,761p compared to a mere 40% for the FTSE 100. There are dividends, too, which over the longer term are pretty close to the index average.

The maker of Gordon’s, Hennessey, Johnnie Walker, Smirnoff, Captain Morgan, and many other well-known brands is considered relatively safe, and over the recessionary years the Diageo share price did not fall as far as the index and it recovered more quickly.

But over the past year, the price has been falling back — over 12 months it’s down 8%, and it’s down 13% since the end of December 2013. By comparison, the FTSE has lost 4% so far in 2014.

Why the fall?

Earnings fell a little last year, but there’s a small rebound forecast for the year to June 2015 — but fundamentally, Diageo looks to be doing fine. In the year just ended, the company was seeing rises in consumption of higher-priced products, with reserve brand sales up 14%. That ties in with the end of recession and a bit of consumer confidence returning, although the trading environment was still said to be tough.

But it does suggest one reason for a drop in the share price, and that’s that people aren’t feeling the need to keep so much of their money in defensive stocks any more. Money is heading back to some of the sectors that were hit hardest by the crash — some are even seeing banks as respectable again and wanting to risk some of their money on them.

There’s also been a move towards smaller cap stocks, with the FTSE 100 lagging behind the lower indices. In fact, over the past two years the FTSE mid-250 (which covers the next 250 smaller companies below the top 100) has gained 34% while the FTSE 100 has only managed 12%.

Nothing to worry about

In short then, there seems to be nothing to worry about. Diageo is still the same solid company it always has been, and we’re most likely just seeing the inevitable correction at the end of a safety-inspired bull run.

Diageo shares are back down to a forward P/E of 17.5 with a 3.2% dividend yield expected, and though that’s a slightly higher valuation than the FTSE long-term average P/E of 14, good companies do attract premiums.

Alan Oscroft has no position in any shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
Investing Articles

30.68% off its highs — is now my chance to buy Netflix in my Stocks and Shares ISA

Unusually low multiples can bring opportunities to buy stocks. But is there an opportunity right now in one of the…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

8.97%! Why do Taylor Wimpey shares always have such a high dividend yield?

Taylor Wimpey shares come with a huge dividend yield. But investors collecting passive income have ended up paying for it…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

5 years ago £10,000 bought Rolls-Royce shares. How many would it buy today?

Harvey Jones shows just how far and fast Rolls-Royce shares have climbed, and examines whether there's scope for more excitement…

Read more »

Young woman carrying bottle of Energise Sport to the gym
Investing Articles

Want to start investing in the stock market? Have a spare £200 or £300?

Just how much does someone need to start investing? Not very much, explains Christopher Ruane, as he weighs some pros…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Lloyds shares just dipped below the £1 mark!

Lloyds shares are trading for pennies again! But is this a golden opportunity to pick up shares in the FTSE…

Read more »

ISA coins
Investing Articles

£10,000 put in a Cash ISA a decade ago is now worth…

What would have made someone the most money over the past 10 years -- a Cash ISA or Stocks and…

Read more »

A man with Down's syndrome serves a customer a pint of beer in a pub.
Investing Articles

Are Diageo shares about to pull a Rolls-Royce?

On many metrics, Diageo shares are looking somewhat similar to Rolls-Royce shares a few years back. Could history repeat itself?

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

1 big question to ask when thinking about what Nvidia stock could be worth

Christopher Ruane likes the look of the Nvidia business. But when it comes to its stock price, he's taking a…

Read more »