Is Now The Right Time To Buy Diageo plc?

Diageo plc (LON:DGE) has had a rocky first half — is now the time to buy into the spirits giant?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

DiageoDiageo (LSE: DGE) (NYSE: DEO.US) shares have fallen by 12% so far this year, as the firm’s growth has tailed off, while profits have been hit by currency weakness in emerging markets.

The drinks firm’s share price hasn’t been this low since 2012 — so is now the time to buy, or is there worse to come?

I’ve taken a closer look at Diageo’s performance and valuation to find out more.

Valuation

Let’s start with the basics: how is Diageo valued against its past performance, and the market’s expectations of future performance?

P/E ratio Current value
P/E using 5-year average adjusted earnings per share 19.3
2-year average forecast P/E 16.6

Source: Company reports, consensus forecasts

Diageo is not cheap, but the firm’s above-average profit margins, rapid acquisition-led growth and high returns on capital have always been seen as justifying its premium valuation.

However, sales and profits fell last year, thanks to currency headwinds and slowing economic growth in key markets such as China. Is there an underlying problem?

A closer look

I’ve taken a closer look at Diageo’s growth record to try and gauge whether the firm’s medium-term growth prospects remain strong:

5-year compound average growth rate Diageo
Sales 1.0%
Operating profit 1.0%
Dividend 6.3%
Book value 11%
Net debt 3.1%

Source: Company reports

These figures present a mixed picture. On the one hand, last year’s fall in sales and profits wiped out most of the gains seen between 2010 and 2013.

However, this could be a short-term dip — Diageo’s underlying value creation is more clearly illustrated by the fact that book value has risen by an average of 11% per year over the last five years, while net debt has only risen by an average of 3.1% each year.

This suggests to me that Diageo’s acquisitions are paying their way and helping to fund new growth, rather than just bloating up the business.

On this basis, Diageo looks increasingly good value. Over the medium term, sales and profits should recover and deliver fresh growth, while, in the meantime, the firm’s rising dividend will reward patient shareholders.

Has Diageo bottomed out?

If you’re a Diageo shareholder looking to top up, you’ll probably be hoping to wait until the company’s share price has bottomed out, before buying.

I’m planning to add some of the drinks firm’s shares to my portfolio later this year, and although I’m hoping that the firm’s share price will continue to fall, I’m not really sure if that’s likely.

My decision to buy is based on Diageo’s prospective yield, which has now risen to 3.2%. In my view, that makes these shares cheap enough to buy — although you may not agree.

Roland Head has no position in any shares mentioned. The Motley Fool has no position in any shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here are my top US stocks to consider buying in 2026

The US remains the most popular market for investors looking for stocks to buy. In a crowded market, where does…

Read more »

Investing Articles

£20,000 in excess savings? Here’s how to try and turn that into a second income in 2026

Stephen Wright outlines an opportunity for investors with £20,000 in excess cash to target a £1,450 a year second income…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is a 9% yield from one of the UK’s most reliable dividend shares too good to be true?

Taylor Wimpey’s recent dividend record has been outstanding, but investors thinking of buying shares need to take a careful look…

Read more »

Snowing on Jubilee Gardens in London at dusk
Value Shares

Is it time to consider buying this FTSE 250 Christmas turkey?

With its share price falling by more than half since December 2024, James Beard considers the prospects for the worst-performing…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 FTSE shares experts think will smash the market in 2026!

Discover some of the best-performing FTSE shares of 2025, and which ones expert analysts think will outperform in 2026 and…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Every pound I invested in this FTSE 100 growth stock last year is now worth £3

Mark Hartley is astounded by the growth of one under-the-radar FTSE stock that’s up 200%. But looking ahead, he has…

Read more »

Tabletop model of a bear sat on desk in front of monitors showing stock charts
Investing Articles

Is the S&P 500 heading for a stock market crash?

The S&P 500's surged by double digits yet again in 2025, but can this momentum continue in 2026, or are…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

£2,000 invested in Rolls-Royce shares 3 years ago is now worth…

Anyone who had the courage to buy Rolls-Royce shares three years ago, and has held on to them, has made…

Read more »