Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Is Mothercare plc A Better Buy Than WH Smith Plc And Ted Baker plc?

Could Mothercare plc (LON: MTC) be a better prospect than WH Smith Plc (LON: SMWH) and Ted Baker plc (LON: TED)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

MothercareIt may seem strange to compare a baby/children’s retailer, a newsagent/stationer and a high-end fashion retailer, yet Mothercare (LSE: MTC), WH Smith (LSE: SMWH) and Ted Baker (LSE: TED) all sit within the same sector — general retail. Furthermore, they are all highly dependent upon the outlook and performance of the UK and global economies, with all three companies having a significant non-UK presence.

However, when it comes to share price performance the three companies have enjoyed very different journeys. Indeed, Mothercare’s share price is down 34% since the start of 2014, while shares in Ted Baker have performed almost as badly — down 25% over the same time period. Meanwhile, WH Smith has posted gains of 9%, beating the FTSE 100‘s flat performance.

Furthermore, Mothercare’s share price has fallen by another 9% today as the Chief Executive stated that the company must modernise if it is to return to pre-credit crunch levels of profitability. With short-term sales growth remaining uncertain, shares could continue to be volatile going forward.

Looking Ahead

Of course, it is the future share price performance that matters and on this front Mothercare could surprise investors. That’s because the company is forecast to deliver strong bottom-line growth, with adjusted earnings per share (EPS) set to increase by 34% in its current financial year, and by 78% next year. Certainly, sector peers WH Smith and Ted Baker are also offering investors above-average growth prospects, but neither of them are able to come close to those pencilled in for Mothercare.

For instance, WH Smith’s EPS is forecast to rise by 7% in the current financial year and by 9% in the next financial year. Certainly, both of these growth rates are above the index average, but are some way behind those of Mothercare. Similarly, while Ted Baker’s growth prospects are strong, growth of 20% this year and 16% next year is considerably lower than that of sector peer, Mothercare.

Valuation Issues

Despite falling by 34% since the start of the year, Mothercare continues to trade on a sky-high price to earnings (P/E) ratio of 25. However, when taking into account the company’s growth forecasts, Mothercare’s price to earnings growth (PEG) ratio of around 0.7 looks attractive. Indeed, it compares favourably to the PEG ratios of WH Smith (2.1) and Ted Baker (1.0). This shows that, although its headline P/E ratio is high, if Mothercare can deliver on its growth potential then it could turn out to be a strong performer going forward.

Certainly, WH Smith and Ted Baker carry less risk. As businesses, they have grown profits in each of the last five years, while Mothercare made large losses during the credit crunch. Therefore, while riskier, Mothercare could turn out to be the strongest performer, so long as the macroeconomic outlook continues to improve and its growth potential is realised. Its share price may remain highly volatile as it undertakes the necessary modernisation and investment highlighted in today’s update, but it appears to possess vast potential for the less risk averse investor over the longer term…

Peter Stephens has no position in any shares mentioned.

More on Investing Articles

Elevated view over city of London skyline
Investing Articles

FTSE shares: a simple way to build long-term wealth?

Christopher Ruane explains some factors he thinks an investor should consider when trying to build wealth by investing in FTSE…

Read more »

Investing Articles

Will the soaring BP share price surge 88% in 2026?

BP's share price has risen by double-digit percentages in 2025 -- and some analysts think even greater gains could be…

Read more »

Belfast City Sunset with colorful twilight over Lagan Weir Pedestrian and Cycle Bridge spanning over the Lagan River in downtown Belfast
Investing Articles

Here’s what £5,000 put into HSBC shares in January would be worth now!

Would someone who bought HSBC shares back in January now be sitting on a paper profit or loss? Christopher Ruane…

Read more »

Percy Pig Ocado van outside distribution centre
Investing Articles

Down 91%, is there any hope left for Ocado shares?

Down 91% in five years, is the writing on the wall for Ocado shares? Our writer doesn't necessarily think so…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

It’s the most popular UK stock in 2025 but hasn’t grown in 5 years! What’s going on?

Harvey Jones is baffled by the sheer popularity of this UK stock. Its shares have hardly grown in recent years…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Dividend Shares

How much do you need in a FTSE 250 portfolio to target £2,147 in monthly income?

Jon Smith runs through the steps needed to build up a generous dividend portfolio and outlines why the FTSE 250…

Read more »

Tabletop model of a bear sat on desk in front of monitors showing stock charts
Investing Articles

2 stocks I wouldn’t touch with a bargepole today in my ISA and SIPP

The following two stocks have a history of being incredibly popular with retail investors. So why is this writer avoiding…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

£10,000 to invest? I asked ChatGPT if it would work harder in a Stocks and Shares ISA or SIPP and it said…

Harvey Jones calls on artificial intelligence to exmaine whether it makes more sense to invest for retirement inside a Stocks…

Read more »