The share price of Blinkx (LSE: BLNX) — the developer of technology that allows content publishers and distributors to monetise viewer interactions with video — is up 2.5% so far this morning, following the announcement of a partnership with the Ladies Professional Golf Association (LPGA), one of the world’s longest-running women’s professional sports associations. Blinkx adds the LPGA to a portfolio of partners that already includes NBC, Conde Nast, Reuters and Bloomberg.
The LPGA will offer video content including professional golf highlights — including coverage from this week’s Marathon Classic — player interviews and tips, into which blinkx will place contextually relevant advertising, sharing the revenue with the LPGA.
Commenting on the partnership with the LPGA, Chief Marketing Officer of blinkx Dan Slivjanovski said:
“Professional sports clips, from highlights to player interviews, are always in extremely high demand on blinkx. This extensive partnership with the LPGA, regarded as the world’s premier women’s sports organization, allows us to offer our sports fans high-quality, professional golf clips straight from the course.”
At 35p, blinkx’s share price is down 83% so far in 2014, primarily due to some damaging comments about its business model made back in January by Benjamin Edelman, an associate professor at Harvard Business School. But over five years, the share price of blinkx is up 140%, versus the FTSE 100‘s 64% rise over the same period.
