Why I’m Optimistic About J Sainsbury plc

I’m becoming more optimistic about UK-focused supermarkets, with my top pick being J Sainsbury plc (LON: SBRY).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As I’m sure my fellow Fools will agree, one of the key facets of investing is being in the right place at the right time.

Indeed, this belief can be applied to subjects beyond investing, from business to romance, from sport to pretty much anything else.

However, for private investors like me, the idea of being in the right place at the right time can perhaps best be thought of as being exposed to the best asset classes in the best regions at the right time. In other words, allocate capital to the right countries, sectors and companies, and your portfolio should perform pretty well.

So, I was very pleased to read that UK retailers are adding jobs at the fastest rate since May 2002, as some kind of optimism sweeps across the country, boosting sales according to a recent CBI survey.

Indeed, the CBI said that sales increased at their fastest pace since November, with recreational goods, clothing and food being in particularly high demand. Furthermore, for the first time since January 2011, total sales were above average for the time of year thus improving expectations for the rest of 2013.

Reading this information made me wonder how best I could take advantage of the encouraging news. How best could I be in the right place at the right time to profit from this?

With food and clothing being two of the most in-demand items and the UK being the focus of the data, Sainsbury’s (LSE: SBRY) (NASDAQOTH: JSAIY.US) seems to be the most obvious choice.

Not only is it solely focused on the UK, the vast majority of its sales are from food and clothing. Therefore, it should benefit from increased sales in the short term, as the data highlighted.

Furthermore, it has been steadily increasing market share over the past few years, with like-for-like sales being positive for just under three years. The likes of Tesco and Morrisons, although I am also bullish on their prospects, have been unable to string anything like such a run together over the same time period.

Of course, Sainsbury’s also offers an impressive yield of 4.2% and, when you consider that shares trade on a price-to-earnings (P/E) ratio of just 12.9, they seem good value as well. This value is perhaps best highlighted by comparing Sainsbury’s to its industry group and to the FTSE 100, which trade on P/Es of 17.4 and 15 respectively.

Of course, you may already hold Sainsbury’s or be looking for other potential yield plays. If you are, I would recommend you take a look at this exclusive report that details The Motley Fool’s Top Income Share.

It is completely free and without obligation to view the report and it could be just what your portfolio needs. Click here to take a look.

> Peter owns shares in Sainsbury’s. The Motley Fool owns shares in Tesco and has recommended shares in Morrisons.

More on Investing Articles

Smiling family of four enjoying breakfast at sunrise while camping
Investing Articles

Here’s how a small dividend stock ISA could produce £1,400 in passive income a year

Investing in dividend stocks can be a great way to generate a second income. And if they're held in an…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Here’s how Barclays shares could climb another 40%

Stock markets are clouded by geopolitical threats at the moment, but Barclays' shares could be heading for a further upwards…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

How to earn £596 a year in second income from 1 FTSE stock

Building a second income from dividend shares? Here’s how £10,000 invested in a top FTSE 100 stock could generate £596…

Read more »

Long-term vs short-term investing concept on a staircase
Investing Articles

With the stock market at record highs, should I invest now or wait?

How should investors approach the stock market as share prices reach new highs? Keep buying? Or look to conserve cash…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How can investors aim to turn £100 a month into £6,515 in annual passive income?

Over 30 years, a 6.5% annual return transforms £100 a month into £6,515 in annual passive income. But which stocks…

Read more »

View over Old Man Of Storr, Isle Of Skye, Scotland
Investing Articles

What a ‘forgotten’ £30,000 ISA could turn into by 2046 in passive income

A large lump sum left sitting in a Cash ISA could miss out on a powerful passive income stream —…

Read more »

A beach at sunset where there is an inscription on the sand "Breathe Deeeply".
Investing Articles

Here’s how Lloyds shares could climb another 50%… or crash 50%!

After a shaky few weeks, where might Lloyds shares go next? Today's analyst opinions diverge more widely than we might…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

30.68% off its highs — is now my chance to buy Netflix in my Stocks and Shares ISA

Unusually low multiples can bring opportunities to buy stocks. But is there an opportunity right now in one of the…

Read more »