Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

3 Reasons Why I’m More Bullish Than Ever on British American Tobacco plc

A recent data release makes me even more positive on British American Tobacco plc (LON: BATS)

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Something I’ve noticed over the last few years has been the disparity between the performance of companies that are focused on Europe and those that aren’t.

Indeed, companies for which Europe is a key market have been struggling to post any kind of profit growth. However, companies for whom emerging markets in particular are a sizeable chunk of revenue seem to be growing profits relatively easily.

For companies such as British American Tobacco (LSE: BATS) (NYSE: BTI.US), which operate across the globe, Europe has been a substantial drag on performance.

So, I was very encouraged to see that the eurozone’s much-anticipated recovery has made further progress in August, with the Eurozone Markit Purchasing Managers’ Index (combining both manufacturing and service sectors) rising to 51.7 in a preliminary reading for August. This is up from 50.5 in July and is at its highest level in two years.

With around 23% of total BAT’s revenue being derived from Western Europe alone, the news is very welcome for the tobacco group.

However, what makes me even more bullish on the company is its mixture of a great yield, reasonable valuation and long-term growth prospects.

Firstly, its yield is currently 4.1% — far higher than anything you would receive from a savings account and ahead of current inflation.

Furthermore, despite British American being a mature company in a mature market, its payout ratio of 65% is hardly overly generous. So, I believe there is scope for dividends to not only increase as earnings increase, but to become a bigger proportion of earnings in future.

Secondly, the current price to earnings (P/E) ratio of 15.8 is not excessive when compared to the FTSE 100 P/E of 14.6. British American Tobacco has, as mentioned, an above-average yield as well as above-average growth prospects. Consensus forecasts for earnings per share show an annualised growth rate of 7% over the next two years.

Thirdly, world demographics are in the company’s favour. Certainly, a smaller proportion of people are choosing to smoke these days. However, with the world population set to grow rapidly in the coming years, there are expected to be more smokers in 2050 than there are today, giving British American Tobacco a vast swathe of potential customers in the future.

Of course, you may be looking outside of the tobacco sector for an addition to your portfolio. If you are, The Motley Fool has come up with a shortlist of its best ideas called 5 Shares You Can Retire On.

The report is completely free and without obligation and I’d recommend you take a look at the shortlist. Simply click here to view those 5 shares.

> Peter does not own shares in British American Tobacco.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
US Stock

I asked ChatGPT for the juiciest growth share for 2026, and it said…

Jon Smith is rather unimpressed with the growth share that ChatGPT presents to him, and explains his reasons why in…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Dividend Shares

Here’s a stock lurking in the FTSE 100 with a 9% dividend yield forecast

Jon Smith highlights a FTSE 100 company that he thinks has been in the headlights for share price growth recently…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Could a 2026 stock market crash be on its way?

Will the stock market crash next year? Nobody knows for sure, including our writer. Here's what he's doing now to…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target a £5,555 monthly passive income?

Muhammad Cheema explains how an investor could target £5,555 in monthly passive income over time by making use of a…

Read more »

Little girl helping her Grandad plant tomatoes in a greenhouse in his garden.
Investing Articles

With single-digit P/E ratios, here are 3 of the FTSE 100’s cheapest-looking shares!

Only a few FTSE 100 shares are trading at single digit-multiples of earnings! And our Foolish author has highlighted what…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

How much do you need in an ISA to earn a £33,333 passive income?

Discover how to target a five-figure passive income in a Stocks and Shares ISA -- and a top 7.6%-yielding dividend…

Read more »

Tariffs and Global Economic Supply Chains
Investing Articles

Did Donald Trump just deliver fantastic news for Nvidia stock?

With artificial intelligence chip sales set to resume in China, is Nvidia stock worth looking at while it's trading under…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Market Movers

£20,000 of British American Tobacco shares could generate dividends of…

British American Tobacco shares are tipped to deliver more huge dividends over the next three years. Does this make them…

Read more »