3 Great Reasons Why British American Tobacco plc Is Set To Take Off

Royston Wild looks at the major share price drivers for British American Tobacco plc (LON: BATS).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I am looking at why I believe British American Tobacco (LSE: BATS) (NYSE: BTI.US) is an excellent stock selection for savvy investors.

Believe in the brands

The tobacco giant boasts a tremendous stable of brand names, particularly the likes of Dunhill, Lucky Strike and Kent, which fall under its premier Global Drive Brands portfolio. So even in times of steady pressure on consumers’ wallets, the excellent pricing power that these labels provide allows revenues to keep ticking higher.

Indeed, July’s half-yearly report showed that although group sales volumes fell 3.4% to 332bn sticks, turnover at constant rates actually rose 4% to £7.75bn. For its Global Drive Brands, volumes actually rose 2.3%, and spearheaded the company’s market share gains across its Top 40 geographies during the period.

Indeed, British American Tobacco’s superior brand strength is helping it to win the fight in exciting growth markets. Adjusted operating profit from Eastern Europe, the Middle East and Africa (EEMEA) rose 13% in January-June, for example, while its Asia-Pacific operations saw profits increase 9%.

Plain packaging fears up in smoke

The tobacco industry breathed a huge sigh of relief in May when the Queen’s Speech failed to include proposals for fresh legislation on cigarette packaging in the UK. The anti-smoking lobby has been intensively campaigning for plain cartons, with standardised markings and fonts for all brands and large, graphic health warnings.

A study conducted by medical journal BMJ Open in July in Australia — which introduced logo-less boxes late last year — seemed to indicate that less the attractive packaging can affect the taste of cigarettes and encourage smokers to quit. Thus the news that similar laws in Britain have been shelved, at least for the time being, has been welcomed by the likes of British American Tobacco.

A lucrative dividend payer

British American Tobacco is a well-loved pick owing to its enviable qualities as a reliable and generous dividend stock.
The firm has pumped the full-year payout over many years now, and last year’s payout was 36% higher than that of three years earlier, at 134.9p.

And broker Investec is anticipating full-year dividends of 145.3p and 159.7 in 2013 and 2014 respectively, figures that would realise annual growth of 7.7% and 9.9%. And these payments currently carry dividend yields of 4.5% and 4.9%, comfortably north of the prospective FTSE 100 average of 3.2%.

Smoke out other stunning stocks

So I reckon that British American Tobacco is an excellent bet for juicy shareholder returns. But if you are looking for a whole host of other FTSE 100 winners to bolster your investment returns, I strongly recommend you check out these recommendations from veteran fund manager Neil Woodford.

Woodford — in charge of UK Equities at Invesco Perpetual — has more than 30 years’ experience in the industry, and has marked out two other fantastic cigarette plays ready to generate monumental gains.

This exclusive report, compiled by The Motley Fool’s crack team of analysts, is totally free and comes with no further obligation. Click here now to download your copy.

> Royston does not own shares in British American Tobacco.

More on Investing Articles

UK supporters with flag
Investing Articles

Why I think this super-cheap growth stock will lead the charge when the FTSE 100 recovers

Harvey Jones is seriously excited by this FTSE 100 growth stock but he also cautions that it can be very…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Rolls-Royce’s share price is rallying again! But for how long?

Rolls-Royce's share price is the FTSE 100's best performer at the start of the new month. The question is, can…

Read more »

Lady taking a bottle of Hellmann's Real Mayonnaise from a supermarket shelf
Investing Articles

Value investors: Unilever shares are down 7% in a day!

Has the stock market’s reaction to Unilever’s deal to sell its food businesses left the reamining company as an undervalued…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

The stock market is changing fundamentally — and most investors haven’t noticed

Andrew Mackie argues the FTSE 100 is being misread — beneath the volatility, investors are rotating into cash-generating businesses, not…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

FTSE 100 shares: the ‘old economy’ trade the market may be misreading

Andrew Mackie argues recent FTSE 100 volatility is masking a deeper shift, as investors rotate into cash-generative 'old economy' winners.

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Down 19% to under £1, here’s why Lloyds shares look a bargain to me anywhere up to £1.80

Lloyds' shares are down a lot in a short time, but the price doesn’t reflect how well the business is…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

£20,000 invested in Rolls-Royce shares 3 years ago is now worth…

Rolls‑Royce shares are down after a huge surge from 2023, but the numbers suggest this rare dip could be a…

Read more »

ISA Individual Savings Account
Investing Articles

How big must an ISA be to aim for a £25,000+ a year second income?

Ahead of the 5 April ISA deadline, I double-checked I had fully utilised my tax-free allowance by topping up my…

Read more »