My FTSE 100 investing strategy for 2018

Roland Head highlights some of the FTSE 100 (INDEXFTSE:UKX) stocks he’s buying and selling this year.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 hit a new record high of 7,698.5 on Thursday morning, beating the peak of 7,696.8 seen on 29 December.

What does this mean for investors? Should we be taking profits, or throwing fresh cash at the market? Personally, I’m not sure either of these approaches is the right one.

Are earnings rising?

The first question to ask is whether the index as a whole is expensive. Understanding valuation requires us to look at earnings as well as price. If the earnings of the companies in the index are rising, then the FTSE may remain affordable.

The latest index figures show us that the companies in the FTSE 100 collectively trade on a P/E of 22, with a dividend yield of 3.8%. Of course, that’s just a snapshot.

An alternative way of valuing stocks for long-term investors is to compare price with 10-year average earnings. On this measure (known as CAPE or PE10), the FTSE 100 currently trades on around 17 times long-term average earnings.

In my view, this valuation suggests that the index is fully valued at the moment, but not overly expensive. From what I can see, it is equally likely to rise or fall this year.

As stock investors, we need to find an edge. I believe this lies in careful stock picking.

How I’ve prepared for 2018

As a value and income investor, I’m always on the lookout for good quality stocks that are going cheap. I’ve tightened my focus on value and quality for 2018, in the hope that this will leave me in a win-win situation.

If there’s a market correction, I hope that good, cheap stocks will be most resilient and will bounce back quickly.

If markets continue to climb, then I hope that my focus on quality and value will be rewarded by strong gains from the stocks I own.

What I’m selling

One type of stock I’m steering away from are so-called ‘expensive defensives’. Companies such as Unilever, Diageo, Reckitt Benckiser and British American Tobacco. These highly profitable firms are generally viewed as defensive businesses, where customer spending remains strong even during recessions.

The only problem is that years of low bond yields have driven investors into these stocks in search of income. Most of these stocks now trade on fairly steep valuations, with below-average dividend yields. I don’t see this as an attractive starting point for an investment.

I sold my shares of Diageo and Unilever last year. While I view these as attractive businesses, I don’t plan to reinvest until the shares become more affordable. I accept that I may miss out on some profits, but I think the downside risks outweigh the potential for gains.

What I’m buying

In my view, the FTSE 100 continues to offer value in sectors that have been out of favour in recent years.

Potential examples include insurance and banking stocks, some retailers, big utilities, plus mining and oil stocks.

Stocks for which I have high hopes in 2018 include Centrica and Standard Chartered. I also see potential in housebuilders, although I’m wary about investing after such a long bull market.

Whatever you choose, I’d encourage you to focus on maintaining a diverse portfolio and only investing money you won’t need for at least three to five years.

Roland Head owns shares of Centrica and Standard Chartered. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Diageo and Reckitt Benckiser. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Night Takeoff Of The American Space Shuttle
Growth Shares

How UK investors can get access to the $2trn SpaceX stock IPO TODAY

Investors in the UK can get exposure to space powerhouse SpaceX today via several investment trusts that trade on the…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

Down 23% from its highs, I’ve just bagged myself a FTSE 100 bargain!

Stephen Wright has seized the opportunity to buy shares in a FTSE 100 company with outstanding growth prospects at an…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

How to turn an empty ISA into £100 a month in passive income

Stephen Wright outlines how real estate investment trusts can help UK investors aim for £100 a month in passive income…

Read more »

Man riding the bus alone
Investing Articles

Down 23%! Should I buy Meta Platforms for my ISA or SIPP?

Meta stock looks undervalued after sliding steadily lower since last summer. But should I buy the social media giant for…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 2 years ago is now worth…

Anyone who bought Greggs' shares two years ago will now be sitting on heavy losses. Is there potential for a…

Read more »

Investing Articles

10 days to the next stock market crash?

What happens to the stock market when the current ceasefire in the Middle East expires? And what should investors do…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

How to try and double the State Pension with just £30 a week

By saving money each week and investing regularly, even someone without a lot of cash to spare can aim to…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

2 badly beaten-down small caps to consider for a £20,000 Stocks and Shares ISA

Ben McPoland highlights a pair of UK small caps that have sold off heavily, making them worth considering for a…

Read more »