My FTSE 100 investing strategy for 2018

Roland Head highlights some of the FTSE 100 (INDEXFTSE:UKX) stocks he’s buying and selling this year.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 hit a new record high of 7,698.5 on Thursday morning, beating the peak of 7,696.8 seen on 29 December.

What does this mean for investors? Should we be taking profits, or throwing fresh cash at the market? Personally, I’m not sure either of these approaches is the right one.

Are earnings rising?

The first question to ask is whether the index as a whole is expensive. Understanding valuation requires us to look at earnings as well as price. If the earnings of the companies in the index are rising, then the FTSE may remain affordable.

The latest index figures show us that the companies in the FTSE 100 collectively trade on a P/E of 22, with a dividend yield of 3.8%. Of course, that’s just a snapshot.

An alternative way of valuing stocks for long-term investors is to compare price with 10-year average earnings. On this measure (known as CAPE or PE10), the FTSE 100 currently trades on around 17 times long-term average earnings.

In my view, this valuation suggests that the index is fully valued at the moment, but not overly expensive. From what I can see, it is equally likely to rise or fall this year.

As stock investors, we need to find an edge. I believe this lies in careful stock picking.

How I’ve prepared for 2018

As a value and income investor, I’m always on the lookout for good quality stocks that are going cheap. I’ve tightened my focus on value and quality for 2018, in the hope that this will leave me in a win-win situation.

If there’s a market correction, I hope that good, cheap stocks will be most resilient and will bounce back quickly.

If markets continue to climb, then I hope that my focus on quality and value will be rewarded by strong gains from the stocks I own.

What I’m selling

One type of stock I’m steering away from are so-called ‘expensive defensives’. Companies such as Unilever, Diageo, Reckitt Benckiser and British American Tobacco. These highly profitable firms are generally viewed as defensive businesses, where customer spending remains strong even during recessions.

The only problem is that years of low bond yields have driven investors into these stocks in search of income. Most of these stocks now trade on fairly steep valuations, with below-average dividend yields. I don’t see this as an attractive starting point for an investment.

I sold my shares of Diageo and Unilever last year. While I view these as attractive businesses, I don’t plan to reinvest until the shares become more affordable. I accept that I may miss out on some profits, but I think the downside risks outweigh the potential for gains.

What I’m buying

In my view, the FTSE 100 continues to offer value in sectors that have been out of favour in recent years.

Potential examples include insurance and banking stocks, some retailers, big utilities, plus mining and oil stocks.

Stocks for which I have high hopes in 2018 include Centrica and Standard Chartered. I also see potential in housebuilders, although I’m wary about investing after such a long bull market.

Whatever you choose, I’d encourage you to focus on maintaining a diverse portfolio and only investing money you won’t need for at least three to five years.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head owns shares of Centrica and Standard Chartered. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Diageo and Reckitt Benckiser. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here’s how I’d target passive income from FTSE 250 stocks right now

Dividend stocks aren't the only ones we can use to try to build up some long-term income. No, I like…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

If I put £10k in this FTSE 100 stock, it could pay me a £1,800 second income over the next 2 years

A FTSE 100 stock is carrying a mammoth 10% dividend yield and this writer reckons it could contribute towards an…

Read more »

Investing Articles

2 UK shares I’d sell in May… if I owned them

Stephen Wright would be willing to part with a couple of UK shares – but only because others look like…

Read more »

Investing Articles

2 FTSE 250 shares investors should consider for a £1,260 passive income in 2024

Investing a lump sum in these FTSE 250 shares could yield a four-figure dividend income this year. Are they too…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

This FTSE share has grown its decade annually for over 30 years. Can it continue?

Christopher Ruane looks at a FTSE 100 share that has raised its dividend annually for decades. He likes the business,…

Read more »

Elevated view over city of London skyline
Investing Articles

Few UK shares grew their dividend by 90% in 4 years. This one did!

Among UK shares, few have the recent track record of annual dividend increases to match this one. Our writer likes…

Read more »

Investing Articles

This FTSE 250 share yields 9.9%. Time to buy?

Christopher Ruane weighs some pros and cons of buying a FTSE 250 share for his portfolio that currently offers a…

Read more »

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

As the NatWest share price closes in on a new 5-year high, will it soon be too late to buy?

The NatWest share price has climbed strongly so far in 2024, as the whole bank sector has been enjoying a…

Read more »