Why Imperial Brands plc is the sweetest ‘sin’ stock around!

Royston Wild explains why Imperial Brands plc (LON: IMB) is a terrific growth share.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Cigarette manufacturer Imperial Brands (LSE: IMB) has seen its share price shudder to four-and-a-half-month lows on Tuesday after the release of latest full-year numbers.

The Davidoff and JPS manufacturer has fallen after announcing plans to spend £750m on fresh cost-cutting measures that it says will realise cost savings of £300m a year by 2020. But I believe share pickers have overlooked another resilient performance in what remains  a challenging marketplace.

Imperial Brands saw revenues jump 9.3% in the 12 months to September 2016, to £27.6bn, helped by the growing appeal of its so-called ‘Growth Brands’ — volumes of these rose 4.3% in the period, to 151.3bn sticks.

This helped operating profit at Imperial Brands shoot 12.1% higher during the year, to £2.2bn. And the smoking giant announced that it would plough an extra £300m into “selected quality growth opportunities”, a move that should keep sales of its blue ribbon labels rising across the globe.

Super value

A top-tier product stable is a quality shared by Britain’s other cigarette giant, British American Tobacco. Imperial Brands’ rival reported in late October that its ‘Global Drive Brands’ like Dunhill and Pall Mall grew market share by 9.8% during January-September, with consumer demand continuing to climb across Europe, Asia and Latin America.

And fellow FTSE 100 ‘sin’ stock Diageo is also reaping the rewards of a popular product portfolio and wide geographical footprint. Mammoth investment in its six biggest global brands like Guinness and Johnnie Walker helped sales jump again in the year to June 2016. And Diageo’s appetite for acquisition continues to bolster its performance in established and developing regions alike.

But I think it could be argued that Imperial Brands’ attractive metrics make it a sweeter pick for value seekers.

A projected 15% earnings rise for fiscal 2017 leaves the tobacco titan dealing on a P/E rating of 15.1 times. This figure trumps forward multiples of 20 times and 18.5 times for Diageo and British American Tobacco, respectively.

And Imperial Brands carries a dividend yield of 4.2% for the current period, beating corresponding figures of 3% for Diageo and 3.6% for its tobacco rival.

Mix it up

Those seeking market-mashing value are unlikely to be attracted by by Fever- Tree Drinks (LSE: FEVR), either.

The firm may be expected to print a 60% earnings rise in 2016. But this results in a colossal P/E rating of 59.4 times. And a forward dividend yield of 0.5% trails the blue-chip average of 3.5% by some distance.

However, I believe Fever-Tree Drinks is worthy of serious attention from growth hunters, just like its big-cap brothers. The FTSE AIM 50 stock leapt 11% on Monday, after announcing that “results for the full year… will be materially ahead of current market expectations.”

In particular, Fever-Tree announced that “performance in the UK, the group’s largest market, has been particularly strong as new distribution gains have combined with a continued rate of sales growth.”

News that demand for Fever-Tree’s high-end mixers domestic operations has held up well in the wake of June’s EU referendum underlines the strength of the company’s brand. But this is only part of the story, as Fever-Tree’s heavy international bias also offers plenty of upside potential — analyst firm Cenkos puts global mixer sales at £8bn per annum.

While expensive on paper, I reckon Fever-Tree — like Imperial Brands, et al — has the potential to deliver stunning shareholder returns in the years ahead. And this makes the company worthy of serious attention.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Royston Wild has no position in any shares mentioned. The Motley Fool UK has recommended Diageo and Imperial Brands. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female business analyst looking at a graph chart while working from home
Investing Articles

Is Avon Protection the best stock to buy in the FTSE All-Share index right now?

Here’s a stock I’m holding for recovery and growth from the FTSE All-Share index. Can it be crowned as the…

Read more »

Investing Articles

Down 8.5% this month, is the Aviva share price too attractive to ignore?

It’s time to look into Aviva and the insurance sector while the share price is pulling back from year-to-date highs.

Read more »

Investing Articles

Here’s where I see Vodafone’s share price ending 2024

Valued at just twice its earnings, is the Vodafone share price a bargain or value trap? Our writer explores where…

Read more »

Businesswoman analyses profitability of working company with digital virtual screen
Investing Articles

The Darktrace share price jumped 20% today. Here’s why!

After the Darktrace share price leapt by a fifth in early trading, our writer explains why -- and what it…

Read more »

Dividend Shares

850 shares in this dividend giant could make me £1.1k in passive income

Jon Smith flags up one dividend stock for passive income that has outperformed its sector over the course of the…

Read more »

Investing Articles

Unilever shares are flying! Time to buy at a 21% ‘discount’?

Unilever shares have been racing higher this week after a one-two punch of news from the company. Here’s whether I…

Read more »

artificial intelligence investing algorithms
Market Movers

The Microsoft share price surges after results. Is this the best AI stock to buy?

Jon Smith flags up the jump in the Microsoft share price after the latest results showed strong demand for AI…

Read more »

Google office headquarters
Investing Articles

A dividend announcement sends the Alphabet share price soaring. Here’s what investors need to know

As the Alphabet share price surges on the announcement of a dividend, Stephen Wright outlines what investors should really be…

Read more »