J Sainsbury plc, Next plc & British American Tobacco plc: blue-chip bargains or value traps?

Royston Wild considers the investment appeal of FTSE 100 (INDEXFTSE: UKX) stocks J Sainsbury plc (LON: SBRY), Next plc (LON: NXT) and British American Tobacco plc (LON: BATS).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I am considering the investment case for three FTSE 100 (INDEXFTSE: UKX) giants.

Supermarket strains

The competitive pressures battering established grocers like Sainsbury’s (LSE: SBRY) is hardly a secret. Indeed, the rising presence of Aldi and Lidl on high streets and retail parks across the country is testament to the rising troubles facing the ‘Big Four’ supermarkets.

Still, many would argue that the risks to Sainsbury’s long-term earnings outlook is currently baked into the share price, leaving plenty of upside for optimistic investors.

The London supermarket currently deals on a forward P/E rating of 11.6 times for the year to March 2016, just above the benchmark of 10 times indicative of high-risk stocks.

But I believe Sainsbury’s remains a gamble too far, even at current prices. Excluding fuel, the supermarket saw like-for-like sales slip 0.4% during the three months to June 4th, it advised this week.

And chief executive Mike Coupe warned that “food price deflation continues to impact our sales and pressures on pricing mean the market will remain competitive for the foreseeable future.”

I believe Sainsbury’s has much more work to achieve before it can be considered a sound stock choice, particularly as its rivals aggressively expand their physical and online propositions.

Out of fashion

Like Sainsbury’s, clothing giant Next (LSE: NXT) is also finding itself at the mercy of rising competition.

The retailer’s Next Directory catalogue and online division has seen customers numbers slip in recent times as its sector rivals steadily ramp up their own internet services.

As a result, group sales slumped 0.9% between February and April, forcing the firm to cut its estimates for the year to March 2017 — revenues are now expected to range between a 3.5% fall and a 3.5% rise.

The togs vendor had previously advised that “the year ahead may well be the toughest we have faced since 2008,” adding that “it may well feel like walking up the down escalator, with a great deal of effort required to stand still.” And I believe Next’s difficulties could extend well beyond this period.

So like Sainsbury’s, I reckon the risks far outweigh the potential rewards, despite a similarly-low forward P/E ratio of 12.3 times.

Lighting up

I am far more bullish over the long-term earnings outlook of British American Tobacco (LSE: BATS), however, and believe the firm is a far more attractive stock pick despite a higher prospective P/E rating of 18.1 times.

That is not to say that ‘Big Tobacco’ isn’t without its fair share of problems. Indeed, rising regulatory hurdles — such as the introduction of plain packaging wheeled out in Britain last month — is exacerbating the rising unpopularity of smoking.

Although total cigarette volumes are subsequently falling, the unrivalled brand power of British American Tobacco’s Lucky Strike and Pall Mall cartons are enabling it to hurdle this problem. Indeed, sales of these ‘Global Drive Brands’ leapt 10.5% during January-March as their collective market share rose.

And with British American Tobacco investing heavily in these labels, not to mention improving its product range in the white-hot e-cigarette market, I reckon the future remains bright for the tobacco titan.

Royston Wild has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Up 50% in a year! Now check out the intriguing BP share price forecast for the next 12 months

The BP share price is up one day, down the next, as geopolitical uncertainty rattles the FTSE 100. Harvey Jones…

Read more »

Investing Articles

Is now the perfect time to buy high-yield FTSE 100 dividend shares? 

Harvey Jones says UK dividend shares have a brilliant track record of delivering income and growth, and he can see…

Read more »

Bronze bull and bear figurines
Investing Articles

At 7,000 points, the S&P 500 looks bloated. How should investors navigate this market?

AI-hype may have ballooned the S&P 500 into the mother of all bubbles – but only time will tell. For…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

How £100 can start a portfolio of UK stocks

Whether it’s building wealth or earning passive income, UK investors might be surprised at what £100 a month in stocks…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How £16,000 can generate a second income in a Stocks and Shares ISA

Stephen Wright explains how UK investors can target an immediate £1,224 annual second income from UK dividend shares with a…

Read more »

Bronze bull and bear figurines
Investing Articles

This crazy growth stock is up 97% inside 2 months in my ISA!

Hims & Hers Health (NYSE:HIMS) is both an exciting and incredibly volatile growth stock. What on earth has sent it…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How to target a million-pound SIPP by investing in UK shares

Harvey Jones shows how investors could target a SIPP worth a life-changing seven-figure sum, by investing in FTSE 100 dividend…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Buying £20k of BAE Systems shares could give me a £360 income this year!

Looking for the best dividend stocks out there? Royston Wild explains why BAE Systems shares are worth considering.

Read more »