WM Morrison Supermarkets plc vs J Sainsbury plc: Which Supermarket Should You Buy?

Does either WM Morrison Supermarkets plc (LON:MRW) or J Sainsbury plc (LON:SBRY) have an edge after last week’s updates?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Wm Morrison Supermarkets (LSE: MRW) (NASDAQOTH: MRWSY.US) and J Sainsbury (LSE: SBRY) (NASDAQOTH: JSAIY.US) both updated investors last week — but which firm came out on top?

Worse to come at Sainsbury?

On the face of it, Sainsbury’s results weren’t too bad. Like-for-like sales, excluding fuel, were down by just 1.9% over the year to 14 March 2015, while underlying profits were down by 14.7% to £681m.

A £628m impairment on the supermarket’s property portfolio was widely expected and in-line with those reported by Tesco and Morrison, while the full-year dividend of 13.2p provides a healthy 4.7% trailing yield.

The problem, however, is the direction of travel: Sainsbury’s underlying pre-tax profits were down by 14.7% to £681m, suggesting that the modest decline in sales has come as a result of determined price cutting.

However, Sainsbury only delivered £50m of price cuts last year. This year, it plans to triple this, with a further £150m of cuts. The latest consensus forecasts for the 2015/16 year suggest that underlying earnings per share will fall a further 18% to 21.6p this year, down from 26.4p for the year just ended.

Similarly, Sainsbury’s new policy of maintaining dividend cover of two times underlying earnings means that next year’s dividend will fall, too, probably to about 10.5p — giving a prospective yield of 3.7%.

Although this is lower than investors have become used to, realistically, this is still an attractive yield: Tesco has yet to announce a new dividend policy, after cancelling its final payout, while Morrison’s current forecast payout of 5.7p gives a prospective yield of 3.1%.

Morrison makes progress

I was broadly encouraged by Morrison’s trading update, which suggested that the firm’s turnaround is maintaining the momentum seen at the end of last year.

Although like-for-like sales were still down by 2.9%, the average basket size was almost unchanged, down just 0.1% for the second quarter, while the number of items on promotion continued to fall, thanks to the firm’s policy of permanent low prices, rather than continual discounting.

Morrisons also confirmed that net debt is continuing to decline, falling by £150m to £2.2bn during the first quarter of the year.

However, we don’t yet know how the cost of stabilising Morrison’s sales will affect profits, as the firm’s outlook for the year only stated — rather cryptically — that underlying pre-tax profits are expected to be higher in the second half of this year than the first.

A full set of accounts and a strategy update from new boss David Potts is not expected until the firm publishes its interim results in September, although Mr Potts may reveal some of his thinking at the firm’s AGM, in June.

Is either supermarket a buy?

Investors in both firms have two choices, in my view: hold on for a gradual recovery, or sell out now and avoid what might be several years of poor performance.

At this point, Sainsbury’s performance seems more robust, and offers a more attractive dividend outlook.

Morrisons, in contrast, does not have Sainsbury’s more upmarket image to rely on, and must compete directly with both Tesco and Aldi and Lidl. It’s a tall order, and I’m really not sure what the outcome will be.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head owns shares in Tesco and Wm Morrison Supermarkets. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mixed-race female couple enjoying themselves on a walk
Investing Articles

£7,000 in savings? Here’s what I’d do to turn that into a £1,160 monthly passive income

With some careful consideration, it's possible to make an excellent passive income for life with UK shares. This is how…

Read more »

Investing Articles

If I’d invested £1k in Amazon stock when it went public, here’s what I’d have today

Amazon stock has been one of the biggest winners over the last couple of decades. Muhammad Cheema takes a look…

Read more »

Investing Articles

If I’d put £5,000 in Nvidia stock 5 years ago, here’s what I’d have now

Nvidia stock has been a great success story in the past few years. This Fool breaks down how much he'd…

Read more »

Young black woman walking in Central London for shopping
Investing Articles

Could investing in a Shein IPO make my ISA shine?

With chatter that London might yet see a Shein IPO, our writer shares his view on some possible pros and…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

The FTSE 100 reached record highs in April! Here’s what investors should consider buying in May

The FTSE 100 continues to impress in 2024 as last month it reached new highs. Here are two stocks investors…

Read more »

Investing Articles

Despite hitting a 52-week high, Coca-Cola HBC stock still looks great value

Our writer reckons one flying UK share that has been participating in the recent FTSE 100 bull run remains a…

Read more »

Investing Articles

Is this the best stock to invest in right now?

Roland Head explains why he likes this FTSE 250 business so much and wonders if it could be the best…

Read more »

Cheerful young businesspeople with laptop working in office
Investing Articles

With impressive 7% dividend yields, I’d seriously consider these 2 popular British shares to buy in May

Picking the right dividend shares to buy can result in spectacular returns. This Fool is weighing the prospects of these…

Read more »