Why British Sky Broadcasting Group PLC Is My Ideal Dividend Investment

British Sky Broadcasting Group PLC (LON:BSY) is a growing company with a rising income.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When the internet was invented, it was said that this was the end for television. But it wasn’t really the end of the age of television, but the beginning of the age of choice.

A highly profitable business

Remember when there were only five television channels? These days we are blasé about there being hundreds of channels to choose from. Since the last century we have had the dawn of digital TV, widescreen television, high definition and 3D. These days we can record TV and we can rewind live TV. We have televisions that can connect with the internet and which can stream video; we have TVs that produce a picture so sharp you feel you are actually there.

BSkyB (LSE: BSY) has been at the forefront of these technological advances. This company has raised the bar, developing an offer that adds to and complements the free services provided by the BBC and ITV. Plus it is now tying in its TV offer with broadband and phone calls.

Sky has now garnered over 10 million TV customers, plus millions more broadband and phone customers. The company has reached a critical mass, which means it is now churning out steadily increasing profits.

skyConsolidating in the UK and growing in Europe

BSkyB’s main headwind is its battle with BT over sporting rights. The addition of an extra pay-tv competitor will definitely have an impact on profitability, and I think adds to the overall picture of a company whose growth in the UK is slowing, but which is still generating a tonne of cash. After so many years of expansion, I think BSkyB is consolidating in this country.

But while the company is consolidating in Britain, there is the prospect of BSkyB creating a Sky Europe by buying Sky companies in Germany and Italy. Sky has fewer customers in these two countries, so there are future growth opportunities, with the European companies drawing on BSkyB’s strengths.

What about the fundamentals? Well, consensus estimates a P/E ratio of 13.7, falling to 12.5, with a dividend yield of 3.8% rising to 4.1%. This indicates that the company is steadily growing, yet is reasonably priced. It is a highly cash-generative business that produces a rising income. So, overall, I rate BSkyB a buy, particularly suited to dividend investors.

Prabhat Sakya has no position in any shares mentioned. The Motley Fool UK has recommended British Sky Broadcasting. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Could this cheap FTSE 100 stock be the next Rolls-Royce?

Paul Summers casts his eye over a battered-but-high-quality FTSE 100 stock. Is this the next top-tier company to stage a…

Read more »

ISA Individual Savings Account
Investing Articles

Hesitant over a Stocks and Shares ISA? Here’s a way to deal with scary markets

Volatile stock markets are scaring potential investors away from getting started with their first Stocks and Shares ISA in 2026.

Read more »

This way, That way, The other way - pointing in different directions
Market Movers

Standard Life’s announced a £2bn deal but its share price is largely unchanged. Why?

James Beard considers why the Standard Life share price didn’t take off today (15 April) after the group announced it…

Read more »

Happy parents playing with little kids riding in box
Investing Articles

Up 12% in a month, Hollywood Bowl is a UK dividend stock on a roll

This 5%-yielding dividend stock was one of the top performers in the FTSE 250 index today. What sent it flying…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

Young investors are taking the stock market on a rollercoaster ride. Here’s how retirees can buckle up

Mark Hartley reveals the volatile impact that younger investors are having on the stock market and how UK retirees can…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

£7,500 invested in Aviva shares 5 years ago is now worth…

A lump sum pumped into Aviva shares half a decade ago has grown a lot. Andrew Mackie looks at the…

Read more »

Young female hand showing five fingers.
Investing Articles

Could £20,000 invested in these 5 dividend shares produce £14,760 of passive income over the next 10 years?

James Beard considers the potential of dividend shares to deliver amazing levels of passive income. Here are five that have…

Read more »

Workers at Whiting refinery, US
Investing Articles

At 570p, is it too late to consider buying BP shares?

Since the end of February, when the conflict in the Middle East started, BP shares have soared nearly 20%. But…

Read more »