Why RSA Insurance Group plc Is A Great Share For Novice Investors

RSA Insurance Group plc (LON: RSA) could be a candidate for your portfolio.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When I consider the insurance business, I generally think the sector is really a bit complicated for a novice to get a good grip of, and so you probably shouldn’t venture into it without at least a bit of experience.

But having said that, I do think there are a couple of insurers that have a sufficient track record and a good-enough long-term approach to turn them into tasty possibilities.

One, which I looked at recently and which I have in the Fool’s Beginners’ Portfolio, is Aviva.

The other, and one I seriously considered when I made my Aviva decision, is RSA Insurance Group (LSE: RSA) (NASDAQOTH: RSANY.US). The two share a number of similarities.

Dividends, dividends!

The big one in recent years, which many thought was a bad thing, is that both of them slashed their dividends last year. After a few years of squeezed margins and tightening earnings for the industry, RSA’s dividend cover was getting stretched.

The firm could have struggled on and kept its payouts high to please shareholders in the short term, expecting the cyclical nature of insurance to turn back in its favour (as City forecasts did indeed suggest). But no, RSA looked to the longer term and readjusted its split between dividends and retained earnings.

That meant the final payment for 2012 was slashed, but the full-year total of 7.31p per share still provided a handsome 5.8% yield. With the rebasing continuing into 2013, we look to be on for a yield of about 5.4% this time based on today’s 119p share price. That’s a nice income on its own, but it has an added attraction — the highest yields in the FTSE are usually only thinly covered, but RSA’s should now be covered about 1.8 times, with the safety margin improving to twice-covered based on 2014 predictions.

Long term?

Now, this is getting dangerously close to evaluating RSA based on short-term valuation, which I’m largely trying to avoid, so what’s the longer-term picture looking like?

Well, in December 2008, just before the world was plunged into credit crisis and recession, the RSA share price stood at 138p. Today at 119p, you’d be sitting on a 19p, or 14%, loss.

But you would also have collected a total of 43.53p in dividends, including this year’s first-half payment of 2.28p. So your initial investment would now be worth 162.53p per share (assuming you kept the cash and did not reinvest it).

That’s a profit of 18%, which is admittedly not in the get-rich-quick league.

But considering it comes during one of our toughest economic spells in recent history, what it really shows to me is how safe and resilient a company like RSA can be — and safety should be a key watchword for novice investors.

It’s low risk!

A company that takes on risk as its business turns out to present a long-term low-risk prospect for investors, which seems perhaps ironic.

Part of that low risk comes from RSA’s wide geographical diversification — its business is spread around the world. Sure, that doesn’t help much when there’s a global recession, but with the world heading for better times, RSA looks to me like a good bet for someone just starting out.

> Alan does not own any shares mentioned in this article.

More on Investing Articles

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

£10,000 invested in easyJet shares at the start of 2026 is now worth…

Anyone buying easyJet shares will have endured a rough ride since January. Paul Summers wonders whether things could get even…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

5 years ago, £5,000 bought 2,645 Barclays shares. But how many would it buy now?

Despite delivering an impressive return since April 2021, Barclays' shares have lagged the FTSE 100's other banks. James Beard considers…

Read more »

Side of boat fuelled by gas to liquids, advertising Shell GTL Fuel
Investing Articles

5 years ago, £5,000 bought 354 Shell shares. But how many would it buy now?

When it comes to Shell’s numbers, most of them are impressive. And it’s no different when looking at the recent…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

I asked ChatGPT if I should buy Aviva, Diageo or BAE Systems stock and it said…

Aviva, Diageo and BAE Systems shares are popular FTSE 100 picks. But which of the three does ChatGPT like the…

Read more »

Tesla car at super charger station
Investing Articles

SpaceX’s IPO threatens to leave the Tesla share price on the forecourt

As Elon Musk starts fuelling the engines for a SpaceX IPO, could the Tesla share price get left in the…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
US Stock

A once-in-a-decade chance to buy software stocks?

Michael Burry thinks now is the time to think about buying falling tech stocks. But it might depend on which…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Here’s how a £20k ISA could generate a £1,000 weekly second income

Drip-feeding money into a Stocks and Shares ISA can put you on track to a four-figure second income. Royston Wild…

Read more »

A senior Hispanic couple kayaking
Investing Articles

Here’s how you could create a large ISA passive income and retire early

Fancy retiring years before the State Pension age? Who doesn't? Royston Wild explains how to target passive income in a…

Read more »