Why Has Sky Plc Blown Billions More On Premier Football?

Sky‘s (LSE: SKY) bill for the next three year tranche of rights to show Premier League football games just whistled past the £4 billion mark. Why is the cost soaring, and can Sky hope to recoup its money?

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Owain Bennallack has no position in any shares mentioned. The Motley Fool UK has recommended Sky. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.