Wm. Morrison Supermarkets plc: A SWOT Analysis

The supermarkets have taken a bit of a beating in recent weeks, off the back of Morrisons’ (LSE: MRW) declaration that it intends to start a ‘price war’ with high-street rivals Tesco and Sainsbury’s — customer retention is key, and lower prices means lower profits… In this investing video, Owain Bennallack gives a run-down of Morrisons’ strengths, weaknesses, opportunities and threats…

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The Motley Fool owns shares in Tesco and has recommended shares in Morrisons.