The Hut Group (THG) shares: bear vs bull

We believe that considering a diverse range of insights makes us better investors. Here, two contributors debate The Hut Group (THG) shares.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Bearish: Roland Head

When The Hut Group (LSE: THG) gave a presentation to City analysts earlier this week, its shares fell by 35% in a day. I think the shares are probably still too expensive. Here’s why.

First of all, THG doesn’t seem very profitable. Although sales rose by 42% to £959m during the first half of 2021, the group still reported an operating loss of £17m.

Secondly, around 80% of sales come from the company’s Beauty and Nutrition divisions. My guess is that these are both quite profitable. But the company doesn’t include this information its financial reporting. It doesn’t reveal the impact of its regular acquisitions — which boost sales — either.

As a result, I’m left guessing at the true growth rate and profitability of the Beauty and Nutrition operation. This makes it hard for me to put an accurate valuation on the business.

THG’s big hope for long-term growth is its Ingenuity division. This is a technology platform that provides end-to-end services for third-party brands, including retail, logistics and marketing.

Unfortunately, Ingenuity still seems to be at an early stage of growth. This division only generated £86m of revenue during the first half of 2021. It doesn’t yet make much money and might not do for several more years.

Broker forecasts suggest THG will report earnings of 2.8p per share in 2022. Even after this week’s share price crash, this prices THG shares on 100 times 2022 forecast earnings. That’s too much for me — for that price, I want to know more about what I’m buying.

Roland has no position in any of the shares mentioned.


Bullish: Rupert Hargreaves

The Hut Group has only been a public company for a little over a year, but it has quickly become a stock investors love to hate.

I can see why investors might want to avoid the business. Corporate governance issues, excessive pay and the so-called “founder’s share” issued to the chairman and chief executive, Matthew Moulding, are all potential reasons to avoid the stock.

However, I like the company because it is a tech powerhouse. In the first half of the year, the group reported revenue growth across the business. Revenues jumped nearly 45% to £959m, and it is about to enter its peak trading season.

I am excited by the company’s long-term potential. The Hut Group is one of the few retailers listed on the London market that has been built from the ground up for the e-commerce market. It is even outsourcing its services through a division called THG Ingenuity.

Japanese technology investor Softbank was granted an option to buy just under 20% of this division as part of a fund-raising earlier this year. The Japanese company was one of the first to see the potential of the Chinese e-commerce group Alibaba. So, it knows a thing or two about investing in the tech sector.

As such, while the market may be starting to doubt The Hut Group shares, I am looking past its short-term issues to concentrate on the company’s long-term potential. That is why I would buy the stock for my portfolio.

Rupert Hargreaves does not have a position in The Hut Group.

The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

With a 7% dividend yield, this could be one of the stock market’s best growth plays

Yes, that's right. This company has one of the largest dividends on the UK stock market, but Dr James Fox…

Read more »

Investing Articles

The key number that could signal a recovery for the Greggs share price in 2026

The Greggs share price has crashed in 2025, but is the company facing serious long-term challenges or are its issues…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price hit £16 in 2026? Here’s what the experts think

The Rolls-Royce share price has been unstoppable. Can AI data centres and higher defence spending keep the momentum going in…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Up 150% in 5 years! What’s going on with the Lloyds share price?

The Lloyds share price has had a strong five years. Our writer sees reasons to think it could go even…

Read more »

Investing Articles

Where will Rolls-Royce shares go in 2026? Here’s what the experts say!

Rolls-Royce shares delivered a tremendous return for investors in 2025. Analysts expect next year to be positive, but slower.

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Up 40% this year, can the Vodafone share price keep going?

Vodafone shareholders have been rewarded this year with a dividend increase on top of share price growth. Our writer weighs…

Read more »

Buffett at the BRK AGM
Investing Articles

Here’s why I like Tesco shares, but won’t be buying any!

Drawing inspiration from famed investor Warren Buffett's approach, our writer explains why Tesco shares aren't on his shopping list.

Read more »

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »