The ASOS share price crashes again. Here’s what I’m doing now

The ASOS plc (LON:ASC) share price has more than halved in the last year. Paul Summers thinks this could be a brilliant opportunity for the long term.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The ASOS (LSE: ASC) share price fell sharply in early trading this morning as investors reacted negatively to the latest set of results and a boardroom shake-up. Having been bullish on the stock earlier this year, is it time to change my stance on the fast-fashion giant?

Revenue and profit jump

Seen purely in isolation, today’s numbers were hardly awful.

Group revenue climbed 20% to just over £3.91bn in the year to the end of August. A particularly strong result was achieved in its home market with UK sales jumping 36%.

Having said this, gross margin declined to 45.4% due to a toxic combination of “elevated freight and Brexit-related duty costs, product mix, FX headwinds and increased customer investment“. ‘Rest of World’ sales were also impacted by Covid-19 “disruptions“, the company said. 

Still, ASOS’s bottom line was hardly in bad shape. Reported pre-tax profit rose 25% to £177.1m. 

Unfortunately for existing holders, here’s where the good news ends.

CEO departs

In a separate statement today, ASOS revealed that CEO Nick Beighton would be leaving the company with immediate effect. A search for his successor is now underway.

Clearly, all companies will periodically require new leaders/fresh blood. After 12 years at ASOS (and six leading it), Beighton’s departure isn’t entirely unexpected. For its part, the company reflected on wanting to have the best team in place to target annual revenues of £7bn within three to four years and become “one of the few truly global leaders in online fashion retail”.

If this were the case, however, you would think that a new CEO would already be waiting in the wings. The fact that no one has been lined up is disappointing, in my view.

ASOS share price: a warning?

Despite recovering slightly, the ASOS share price is down a bruising 10% as I type. This means the company’s value has nearly halved in 2021 so far. In the last 12 months, it’s down a staggering 53%.

Things could easily get worse in the months ahead. Supply chain pressures won’t go away quickly. In fact, the company believes that this issue will lead to “mid-single-digits” revenue growth in H1. 

When this headwind is combined with further investment and a return to normal returns rates, full-year pre-tax profit is now predicted to between £110m and £140m. Achieving the lower number would represent a near-40% decline. Seen from this perspective, I’m not surprised the ASOS share price has tumbled again.

My verdict

I’ll hold my hands up and say that I thought ASOS already presented as a potential bargain before today. Although no one can reliably predict where share prices will go in the near term (not to mention accurately call a management merry-go-round), my timing was clearly off.

Even so, I continue to believe that the fragility of the ASOS share price is ideal for patient growth investors who can march to their own beat. Despite the departure of its CEO, this remains a good business with £200m in net cash, a huge following and a sound strategy for growth (including the acquisition of Topshop and a partnership with Nordstrom). 

Were it not for the fact that I’m already heavily invested in rival Boohoo, ASOS would probably top my shopping list today. The sector sell-off looks overdone, in my opinion. As things stand, however, I’ll remain on the sidelines for now.

Paul Summers owns shares in boohoo group. The Motley Fool UK has recommended ASOS and boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Are Barclays shares trading at a 50% discount?

On some metrics, Barclays shares could be looked at as half price. Is this a fair way to look at…

Read more »

Landlady greets regular at real ale pub
Investing Articles

After toppling 11%, are Wetherspoons shares too cheap to miss?

Wetherspoons shares are sinking after a disappointing trading update on Friday (20 March). Is the FTSE 250 firm now a…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

2 S&P 500 tech titans to consider for a Stocks and Shares ISA 

Our writer sees a few blue chips from the S&P 500 that are worth considering for a Stocks and Shares…

Read more »

Group of young friends toasting each other with beers in a pub
Investing Articles

JD Wetherspoon’s share price takes a sobering 10% dip!

JD Wetherspoon's share price tanked today (20 March), after the pub chain published its latest results. James Beard reckons it’s…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

I asked ChatGPT when the Taylor Wimpey shares turnaround is coming and it said…

Taylor Wimpey shares have fallen a long way from all-time highs. Might a stunning recovery be on the cards for…

Read more »

Long-term vs short-term investing concept on a staircase
Investing Articles

My JD Wetherspoon shares just fell 12% in a day! Here’s what I’m doing

JD Wetherspoon shares just fell sharply on news of lower profits. But are these short-term challenges or is there a…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock price forecast: could we see $300 in 2026?

Nvidia stock has paused for breath recently. However, Wall Street analysts seem to believe that it’s just a matter of…

Read more »

Older Man Reading From Tablet
Investing Articles

How to shelter a SIPP from a nasty stock market crash

Edward Sheldon outlines some simple strategies that could help SIPP investors protect their wealth against an equity market meltdown.

Read more »