Can the Ocado share price start rising again?

Ocado is one of the biggest FTSE 100 losers in today’s trading after posting a weak trading update. Is this the dip to buy into or a red flag?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Stack of British pound coins falling on list of share prices

Image source: Getty Images

It is a disappointing day for investors in Ocado (LSE: OCDO). The FTSE 100 e-grocer’s share price has dropped from yesterday on a weak update it posted earlier today. 

Trading update

A fire at its Erith customer fulfilment centre in July meant that it had to cancel orders and had less capacity to offer slots to new customers. This showed up in a 10.6% revenue decline for its June-August quarter compared to last year. 

To understand how far the fire is responsible for this decline, it is helpful to estimate the loss because of it. Ocado has provided a number of £35m. After I add the number to the actual revenue for the quarter, it is still less than last year’s figure by 4.5%. This means, that more than half the gap in revenue can be explained by a correction after the easing of restrictions. This is further supported by the fact that even for the six weeks before the fire, Ocado’s revenues were down by 1.8% .  

Why I’m optimistic about Ocado

However, there are three aspects to the update that make me optimistic. First, some of the revenue loss can be explained by a reduction in the average size of the customer basket, which it mentioned in the update, and not the loss of actual customers. This was to be expected, since we are now spending less time indoors and are less dependent on at-home consumption.

Second, it continues to add to its customer base, indicating ongoing expansion of its services. This suggests the potential for the company to bounce back from the latest revenue setback. In fact, it expects to deliver “strong revenue growth in FY22”. 

Third, it says in its update that Marks & Spencer (M&S) products now accounts for 29% of its order basket number. I would have been on the fence about this development at any other time, considering that the retailer has been struggling for a while. Not now, however. M&S recently reported an unexpectedly big increase in revenues and even upgraded its profit guidance for the year. This bodes well for Ocado too.

My takeaway

Despite this, the company’s share price has dropped some 20% in the past year. Some softening was due, going by the scorching growth seen last year. Because Ocado was one of the few FTSE 100 gainers in the lockdown, there was great demand for its stock, driving its price to all-time-highs. But I think a pick-up in its share price is overdue now. 

I reckon that as the latest trading update is absorbed better over time, it could give a fillip to the stock. Also, the risk of another lockdown could make Ocado a good stock to buy. In any case, I think its long-term story is intact, because it caters to the growing online sales industry. Now, of all times, it is a buy for me.

Manika Premsingh owns shares of Ocado Group. The Motley Fool UK has recommended Ocado Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How much does an investor need in an ISA to target a £2,400 monthly passive income?

Investors really can hope to generate passive income from a Stock and Shares ISA to compete against working in a…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

£5,000 buys 2,603 shares of this FTSE 100 stock that now yields 6.5%

Ben McPoland reveals a FTSE 100 share he recently bought for his passive income portfolio. What's so attractive about this…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Down 18% in weeks, is now the time to snap up Rolls-Royce shares?

Rolls-Royce shares have sunk in recent weeks -- and not without good cause, in our writer's opinion. Could this offer…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

With a forward P/E of 24.4, this US phenomenon looks incredibly cheap to me!

Trading at less than 25 times earnings, James Beard reckons this is one of the cheapest stocks around. And it’s…

Read more »

Young female hand showing five fingers.
Investing Articles

Down 21% in 2026, Reckitt shares are now offering a 5% dividend yield

It’s quite rare for consumer staples companies to offer yields of 5%. So could there be an opportunity here for…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

UK investors are piling into a Magnificent 7 stock and it isn’t Nvidia

Nvidia's been the most popular Mag 7 stock in recent years. However, right now, investors are gravitating towards another Big…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

How many investments do you need in your Stocks and Shares ISA?

The best way to protect a Stocks and Shares ISA from permanent losses is through diversification. But how many investments…

Read more »

Investing Articles

Warren Buffett once said he’d put 100% of his net worth in this stock. How’s that worked out?

Warren Buffett said in 2009 that Wells Fargo was the company he’d put all of his money in, if he…

Read more »