Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

The Deliveroo share price is rising. Should I buy?

The Deliveroo share price has recently been surging. This Fool takes a closer look at why this is and whether she should buy now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It was only a few months ago that the Deliveroo (LSE: ROO) initial public offering, or IPO, was being dubbed as the worst in London’s history. But more recently, the stock has been rising. In fact, over the past month the Deliveroo share price is up 25%.

So are things beginning to turn around? Well one thing is for sure, some uncertainty surrounding the company has been lifted. If there’s one thing I’ve learnt about stocks, is that the market doesn’t like ambiguity. But I’m not a buyer just yet and Deliveroo shares still remain on my watch list.

Uncertainty

One thing that was preventing the Deliveroo share price from rising was the employment status of its riders. But as my fellow Fool, Edward Sheldon, has pointed out, a UK court has ruled the company’s couriers as self-employed.

Naturally, the shares surged on the back of this news as it avoids a headache for Deliveroo. It’s worth noting here that if the riders were considered employees it would mean higher costs for the food delivery company. 

Let’s not forget what happened with Uber, when Britain’s Supreme Court ruled that a group of its drivers were workers rather than self-employed. This led to speculation as to how this would affect other companies with similar business models.

Now that this uncertainty has been removed for Deliveroo, it’s one less obstacle for the firm. And a reason why the Deliveroo share price has been rising recently.

Other reasons

But I don’t think this is the only reason why the shares have been surging. The company delivered an impressive set of results for the first quarter of 2021. Deliveroo also announced in April its grocery partnership with Waitrose.

This is a vital part of Deliveroo’s expansion strategy across the UK. So far the sale of Waitrose products through the food delivery company has proved popular. And it’s also helping to attract new and younger customers. It’s a win for both Deliveroo and Waitrose so far.

Would I buy now?

While the recent news is positive, I’ll just be monitoring the Deliveroo share price as I do have some concerns.

The first one is that the company faces fierce competition from the likes of Uber Eats and Just Eat. Customers are fickle and want value. It’ll have to distinguish itself from its competitors and I personally don’t think it’s there yet.

The second one is that Deliveroo is not generating any profit yet. A loss-making company isn’t necessarily a bad thing but the firm has to have a clear route to profitability. I’ve yet to see this. Especially when it has highlighted the uncertain outlook over the coming months, with the timing and the easing of Covid-19 restrictions being lifted. 

Even the firm has stated that it “expects the rate of growth to decelerate as lockdowns ease, but the extent of the deceleration remains uncertain”. Personally, I’m uncomfortable with this uncertainty and so I wouldn’t be a buyer of the stock just yet.

Nadia Yaqub has no position in any of the shares mentioned. The Motley Fool UK has recommended Just Eat Takeaway.com N.V. and Uber Technologies. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Start investing this month for £5 a day? Here’s how!

Is a fiver a day enough to start investing in the stock market? Yes it is -- and our writer…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Investing in high-yield dividend stocks isn’t the only way to compound returns in an ISA or SIPP and build wealth

Generous payouts from dividend stocks can be appealing. But another strategy can offer higher returns over the long run, says…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

A rare buying opportunity for a defensive FTSE 100 company?

A FTSE 100 stock just fell 5% in a day without anything changing in the underlying business. Is this the…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Simplify your investing life with this one key tip from Warren Buffett

Making moves in the stock market can be complicated. But as Warren Buffett points out, if you don’t want it…

Read more »

Tesco employee helping female customer
Investing Articles

Is Tesco a second income gem after its 12.9% dividend boost?

As a shareholder, our writer was happy to see Tesco raise dividends -- again. Is it finally a serious contender…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Investing Articles

Has the Rolls-Royce share price gone too far?

Stephen Wright breaks out the valuation models to see whether the Rolls-Royce share price might still be a bargain, even…

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How much do you need to invest in a FTSE 100 ETF for £1,000 monthly passive income?

Andrew Mackie tested whether a FTSE 100 ETF portfolio could deliver £1,000 a month in passive income – the results…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

One of my top passive income stocks to consider for 2026 is…

This under-the-radar income stock has grown its dividend by over 370% in the last five years! And it might just…

Read more »