The Ocado share price is sliding! Is it too late to buy the stock?

The Ocado share price has been sliding, but the firm’s underlying performance is improving, which could offer a buying opportunity.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Ocado (LSE: OCDO) share price has collapsed over the past few months. After hitting an all-time high of around 2,900p at the beginning of February, the stock has steadily traded lower.

It’s currently changing hands at around 1,900p, a decline of nearly 33%. Over the past 12 months, shares in the retail and technology group are down 3% overall. 

This price action seems to suggest the company’s time in the sun is over. But past performance should never be used as a guide to future potential.

The Ocado share price may be down 33% from its all-time high, but the business is in a stronger financial position than it’s ever been. In fact, over the past year, the company’s fortunes have changed completely.

A year of change 

After spending more than a decade developing its technology, Ocado’s hard work paid off last year when its robotic warehouses proved their worth in the pandemic. These helped its retail business grow substantially, while its competitors struggled to catch up.

For example, in the second quarter of 2020, Ocado enjoyed sales growth of 42%, bettering any major UK supermarket. Its market share also increased to 1.7%. 

Management believes last year helped cement Ocado’s position in the market. Earlier this year, CEO Tim Steiner said that after customers had placed between three to five orders with the group, they stayed with the firm. This implies last year’s customer growth wasn’t a one-off. The company should be able to build on this over the next few years

At the same time, the company may enjoy increased demand for its robotic warehouse technology. Throughout the pandemic, this technology showed that having robots rather than humans in warehouses was more efficient. 

Ocado share price risks 

Unfortunately, the company is fighting several potentially devastating lawsuits with AutoStore Technology. The latter argues that its rival has infringed some of its patents. AutoStore says it supplied Ocado with its technology as early as 2012. This technology forms the foundations on which the Ocado Smart Platform was built.

These lawsuits are threatening Ocado’s expansion plans in the UK and United States. They could also thwart its plans to sell automated warehouse technology around the world. This is probably the most prominent risk hanging over the stock right now. 

I think this is the primary reason why the Ocado share price has been sliding over the past few months. It seems to me that investors are becoming concerned about the potential fallout from these lawsuits. 

I think the market is right to be concerned, but I’m also impressed by the growth of the retail business. As such, I believe the Ocado share price looks attractive after recent declines. However, I’d only buy the stock as a speculative investment until there’s more clarity around the lawsuits.

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has recommended Ocado Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

3 FTSE shares with many years of consecutive dividend growth

Paul Summers picks out a selection of FTSE shares that have offered passive income seekers consistency for quite a long…

Read more »

piggy bank, searching with binoculars
Investing Articles

Prediction: Diageo shares could soar in the next 5 years if this happens…

Diageo shares have been in the doldrums for some years now. What on earth could waken this FTSE 100 dud…

Read more »

Investing Articles

With a P/E of 5.9 is this a once-in-a-decade opportunity to buy dirt-cheap easyJet shares?

Today marks a fresh low for easyJet shares, which are falling on a disappointing set of first-half results. Harvey Jones…

Read more »

Investing Articles

Think the soaring Tesco share price is too good to be true? Read this…

The Tesco share price keeps climbing. It's up again today, following a positive set of results, but Harvey Jones says…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

BAE Systems shares are up 274% in 46 months. And I reckon there could be more to come

Our writer’s been learning about the state of Britain’s defence forces. And he thinks it could be good news for…

Read more »

Stack of British pound coins falling on list of share prices
Investing Articles

5 years ago, £5,000 bought 218 Greggs shares. How many would it buy now?

Greggs sells around 150m sausage rolls every year. But have those who bought the baker’s shares in April 2021 made…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How big does an ISA need to be when aiming for a £500 monthly second income?

What sort of money would someone need to put into dividend shares if they were serious about targeting a £500…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Up 1,119% in 65 months, is there anything left to say about Rolls-Royce shares?

Since the pandemic, Rolls-Royce shares have risen over 1,100%. What’s left to say? In fact, James Beard reckons there’s plenty…

Read more »