The Provident Financial share price is crashing: should I buy?

The Provident Financial share price is down by 30% so far this year as the firm battles problems at its door-to-door lending business.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Provident Financial (LSE: PFG) share price is down by nearly 10% as I write, after the company reported a £113.5m loss for 2020 and said it would exit its door-to-door lending business.

Although Provident shares have risen by 40% over the last 12 months, the stock is down by 30% since the start of this year. I’m wondering whether this could be an opportunity for me to buy in to this well-established business at a bargain price.

Doorstep lending is over

Provident Financial’s consumer credit division (CCD) has been operating for more than 100 years. This business provides high-cost loans that are collected by door-to-door agents. This business will now be run-off or sold. This decision is being made against the backdrop of a wave of claims from current and former customers alleging “irresponsible lending”.

The numbers involved are quite large — Provident set aside £23.4m to address claims last year and is trying to win approval to cap future claims at £50m, plus costs. I think the company is right to exit this business, which lost £75m last year.

The exit process has already started. Customers numbers in CCD fell from 522,000 to 311,000 last year. This was due to a reduction in new lending and higher write-offs due to Covid-19.

However, getting out of this business completely won’t be cheap. Provident’s management expects to spend around £100m exiting the CCD business, even if it’s sold.

For me to buy PFG shares at the current price, the group’s remaining operations will need to look much healthier than CCD. Fortunately, I think they do.

Modern products have profit potential

Provident Financial plans to focus on three main products in the future. These are credit cards, unsecured loans, and motor finance. Provident is already active in these areas, through its Vanquis Bank and Moneybarn operations.

Although the company will continue to focus on the bad credit segment of the market, management says it will target “sub- and near-prime segments”. Borrowing costs will be much lower than they were for doorstep loans, but my understanding is that lending criteria are tougher.

Covid-19 caused an increase in bad debts and a drop in new lending last year. Vanquis and Moneybarn both remained profitable despite these pressures, generating a combined pre-tax profit of £49m, down from £195m in 2019.

Provident Financial share price: my decision

I reckon that Provident’s remaining businesses will probably be successful on their own. What worries me is the uncertain cost of exiting the CCD operation. I can’t see anyone queuing up to buy this, except at a knock-down price.

I tend to avoid investing in situations where there are legal complications and large, uncertain future costs. As an outside investor, I can’t measure the risks accurately. This makes it hard to value the business.

At a share price of 235p, I reckon Provident Financial might turn out to be cheap. Or it might not. I don’t know.

On balance, I don’t think the shares are cheap enough to reflect the risk of further problems. I’ll be steering clear until it resolves some of its current issues.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Santa Clara offices of NVIDIA
Investing Articles

£5,000 invested in Nvidia stock 6 months ago is now worth…

Nvidia stock's taking a breather at the moment. But it could be getting ready for its next move higher, says…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

I hold Lloyds. Is it madness to buy Barclays shares too?

Harvey Jones is keen to buy Barclays shares but wonders whether he's simply doubling down, given that he already holds…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

It’s time we all took a long, cold look at the Lloyds share price

The Lloyds share price has been good to Harvey Jones, making him a huge fan of the FTSE 100 bank.…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett didn’t retire early. But could his investing wisdom help you do so?

Warren Buffett's wisdom from decades of stock market investing is actionable even for a modest investor who simply aims to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 compelling investment ideas for a Stocks and Shares ISA in 2026

Edward Sheldon discusses some ideas to consider for a Stocks and Shares ISA and highlights a UK stock that could…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

Is this the best time to buy shares in a long time?

Earlier this week, Bill Ackman stated on X that this is the best time to buy shares in a long…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

£1,000 buys 35 shares in an incredibly reliable FTSE 100 dividend stock

Despite falling 72% from their highs, shares in this FTSE 100 company have been an incredibly reliable source of dividend…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

This is what Warren Buffett has to say about passive income — and I’m listening!

While searching for new ways to earn passive income, our writer takes to heart sage advice from the Oracle of…

Read more »